Kmart, Bunning’s facial recognition uses sparks to investigate

Two major Australian retailers are under investigation by the Data Protection Authority for their use of facial recognition technology in stores.

Kmart and Bunnings are under investigation for their use of technology that captures images of shoppers’ faces and stores’ unique “faceprints.”

Kmart and Bunnings are under investigation for their use of technology that captures images of shoppers' faces.

Kmart and Bunnings are under investigation for their use of technology that captures images of shoppers’ faces.

The retailers say facial recognition is being used in some stores to protect shoppers and employees, combat antisocial behavior and reduce theft.

However, the Australian Information Commissioner’s Office has concerns about companies’ “personal data practices”.

The regulator announced the probe on Tuesday after consumer protection group Choice sounded the alarm that the technology is being used without customers’ knowledge or consent.

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The information collected by the technology could violate Australia’s privacy laws, said Kate Bower, Choice’s consumer privacy advocate.

“[The Privacy Act] requires that your collection of this information must be appropriate to the business purpose for which you collect it and not disproportionate to the harm involved,” she said in a statement.

“We believe these retail businesses are disproportionately collecting this information, which means they may be in breach of data protection law.”

https://www.smh.com.au/technology/kmart-and-bunnings-use-of-face-recognition-tech-sparks-investigation-20220713-p5b19u.html?ref=rss&utm_medium=rss&utm_source=rss_technology Kmart, Bunning’s facial recognition uses sparks to investigate

Chris Barrese

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