Kim Kardashian West KKW Beauty Expanding with Coty to Skincare, Hair, and Body

kim kardashian west

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Of all of the celeb skincare routines on the market, only a few are as fascinating—and costly—as Kimberly Kardashian West’s. In any case, she is the one who helped popularize the “vampire facial” with a single selfie of her bloodied face in 2013. So it is smart that the mogul is increasing her KKW Magnificence model to different choices, together with skincare.

In June, Kardashian-West bought a 20 % stake of her KKW Magnificence for $200 million to Coty. Now that the deal is formally closed, Coty is rolling out its plans to make Kim Ok a complete lot richer. According to WWD, Coty plans to develop skincare, haircare, private care, and nail merchandise in some unspecified time in the future in 2022.

“Kim shares our true ardour for magnificence merchandise, and this acquisition permits us to leverage our respective strengths for mutual profit and worth creation,” Sue Nabi, Coty’s chief govt officer, mentioned in an announcement. A trusted supply in magnificence, Kim Ok launched KKW Magnificence in 2017 with contour kits earlier than increasing to perfume shortly after. With this deal, Nabi hopes to deliver “scientific information round formulation to the desk, whereas Kardashian West will deliver a large following,” WWD defined.

Kim Ok is not the one sister within the Coty household. Coty can also be the corporate behind Kylie Jenner’s namesake magnificence manufacturers Kylie Cosmetics and Kylie Pores and skin. In 2019, Jenner cemented her standing as a billionaire when she bought Kylie a 51 % stake of Kylie Cosmetics—her magnificence model recognized for its lip kits—to Coty for $600 million.

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