KIIS takes the crown while 2GB takes second place
Byrnes pointed to a change in seasonal listening habits as well as lineup shifts within the network.
“This survey period also coincides with a return to more traditional listening habits in the summer,” he said. “Music tends to have the upper hand at this time of year and while 2GB’s audience has remained stable in this survey, more and more people have turned to music.
“At the same time, we’ve also had a number of cast changes on major shifts and that always takes time to settle in.”
Nine garnered the highest cumulative viewership for Survey 1 of all time, with 1.961 million views nationally. Cumulative audience captures anyone who listens to at least eight minutes of audio in any given 15-minute period at least once per week.
It was another bumpy start to the year for ABC Sydney, with the network down 0.4 percentage points to 5.9 percent. This is the third continuous survey period in which ABC Sydney lost its overall share.
The most notable drop came in the morning slot, with newcomer Sarah McDonald recording a 1.2 percentage point drop for a 4.7 percent overall share.
Meanwhile, ABC’s youth network Triple J’s market share among 18-24 year olds has fallen by almost half, from 10.7 percent to 6.0 percent of all listeners in that age group. This decline coincided with a cast change on the breakfast crew, with Ebony Boadu departing and Concetta Caristo joining as co-host alongside Bryce Mills.
This poll ran from January 17th to February 25th, but since that timeframe there have been several high-profile moves that will come into play in the next poll.
Nova hopes Kate Ritchie, who was recently added to the Fitzy and Wippa show, will improve her breakfast performance (up 0.9 percentage points to 6.9 percent) while her position in the national drive slot with Tim Blackwell and Joel Creasey was occupied by Ricki-Lee Schar.
*Nine Entertainment Co, owner of 2GB, also owns this legal notice.
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https://www.smh.com.au/culture/tv-and-radio/kiis-takes-sydney-s-radio-crown-as-2gb-settles-for-second-20230316-p5cskf.html?ref=rss&utm_medium=rss&utm_source=rss_culture KIIS takes the crown while 2GB takes second place