Kate is starting a new project that is her “life’s work” to support young children

Kate has launched her new project which is said to be her life's work (Image: PA)

Kate has launched her new project which is said to be her life’s work (Image: PA)

The Princess of Wales said “it is more important than ever” to support young children’s development as she launches her new early years campaign.

The Shaping Us campaign aims to increase society’s understanding of the importance of early childhood in shaping adulthood and “society as a whole”.

The long-term project, launched today by the Royal Foundation Center for Early Childhood, is seen as Kate’s ‘lifetime work’ which she hopes will influence attitudes towards children in the early years of their lives.

Kate said: “The way we develop through our experiences, relationships and environments in our early childhood fundamentally shapes our entire lives.

“It affects everything from our ability to form relationships and thrive at work, to our mental and physical well-being as adults and the way we raise our own children.

“These are the most preventive years. By focusing our collective time, energy, and resources on building a supportive, nurturing world around our society’s youngest members and those who care for them, we can make a huge difference to the health and happiness of generations to come.

“All of society has a role to play in this, even if not directly involved in a child’s life, because we all have a responsibility to create a more compassionate world in which our children can grow, learn and live.


The campaign aims to improve society’s understanding of the importance of early childhood in shaping adulthood and ‘society as a whole’. (Image: PA)

The Duchess of Cambridge during a visit to St John's Primary School in Port Glasgow to attend a Roots of Empathy session. Picture date: Wednesday May 11, 2022. PA Photo. See PA story ROYAL William. Photo credit should read: Jane Barlow/PA Wire

Kate has said her new project will help support young children and their parents (Image: PA)


A still from the Princess of Wales’ new trailer for the Shaping Us project (Image: PA)

“In these trying times, it’s more important than ever to support parents and caregivers to provide a loving and safe home for their babies and young children so they can survive.”

A 90-second claymation film showing the development of a young girl, ages zero to five, is shaped by interactions and her environment has also been released and will be in cinemas starting Friday.

The campaign is supported by a number of notable faces including Professor Green, Fearne Cotton, Giovanni Fletcher, Zara McDermott and Leah Williamson.

A Kensington Palace spokesman said the importance of developing in the early years will be a “key focus” for Kate “for the rest of her life”.

Amanda Berry, Director of the Royal Foundation, which funds the project, said: “We have raised awareness of the extraordinary impact of the early years and highlighted the need to improve societal understanding of the transformative impact of early childhood.

“Our first public perception survey in 2022 found that less than one in five people understood the unique importance of the first five years of our lives, and the numbers for young people and men were even lower.

“As part of this campaign, we are releasing more in-depth research showing that approximately one in three, 36% of adults say they know little or nothing about how children develop in their early childhood.

“In response, we will aim to significantly increase those awareness numbers.”

Eamon McCrory, Professor of Developmental Neuroscience and Psychopathology at University College London, said: “By ensuring children and parents are supported at this critical time, we – as individuals and as a society – can positively impact the lives of the next generation for decades to come influence. ‘

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https://metro.co.uk/2023/01/31/kate-launches-new-project-that-is-her-lifes-work-to-support-young-children-18192349/ Kate is starting a new project that is her "life's work" to support young children

Justin Scacco

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