KANYE West’s Donda company has released an image of its first concept car, the Donda Foam Vehicle.
Donda marked her unveiling by announcing Steven Smith as her newly appointed Head of Industrial Design.
Donda said that Smith has “37 years of experience in sporting goods, footwear, military electronics and apparel design.”
Smith’s five years of experience as design director for the YEEZY Lab has seen him produce sneaker silhouettes for most of the top athletic apparel companies, reports Highsnobiety.
Alternately known as the godfather of papa shoes, Smith said: “[Kanye] pushes me and we go to new places and together as a team we all create things that people have never seen before,” reports Highsnobiety.
Smith will also be tasked with furniture design while making vehicles for Donda’s industrial design team, reports Complex.
The copy for the Donda Foam Concept reads: “Donda Foam Vehicle, Conceptualized, Designed, Manufactured in the United States, Amen.”
There is speculation that West collaborated with Elon Musk on the Donda Foam Vehicle concept, given the couple’s close relationship and the “made in the United States” label.
Tesla also produces its vehicles in the USA.
Donda’s concept vehicle underscores the high potential that the company’s industrial design division is capable of fulfilling.
We won’t see the Donda whip driving around anytime soon, as most concept cars don’t make it onto the road, especially when they’re made out of foam.
West’s admiration for bespoke cars is evident throughout the Donda concept vehicle’s atypical design, which includes massive wheels and no rear windows.
Custom cars in the star rapper’s lineup include a YeMobile that looks like a Batmobile, a beige Lamborghini Urus, and a matte black Aston Martin DBS.
https://www.the-sun.com/motors/5708984/kanye-west-donda-released-car/ Kanye West’s company Donda has released a picture of their Foam concept car