It seems society has forgotten the warning Morgan Spurlock launched with his 2004 film super size me because the fast food industry has never been so profitable.
Much of this success can be attributed to the convenience of these meals and the perceived value of the calories. And if you’re a believer in a particular chain, the amount of rewards regular customers get for frequent visits via mobile apps can provide an incentive to keep repeat customers coming back.
However, the price of items that many once considered affordable or even cheap continues to rise, even for so-called “value” products.
Wendy’s has been called out for its hikes in the past, and now TikTok user @ohdamitsjam is going viral for highlighting the new price of a favorite dish combination that he claims just doesn’t make sense. That’s because his name is a blatant lie.
He says Wendy’s 4 for $4, which includes a drink, fries, nuggets and a burger, is $5 from a Kansas location he tracked down.
@ohdamitsjam It’s like Subway still calling them $5 footlongs… #wendys #what #DoritosTriangleTryout #fyp #inflation ♬ Original sound – Oh Dam It’s Jam
“All right, Wendy’s, I see. Times are tough, you have to raise prices,” he begins in the clip. “So when you…changed the biggie bag, you changed them all to six, all biggie bags are $6 — then you changed the four to four to five dollars.”
He continues: “What, OK, I get it, but why are you still calling it four for four? That still says four dollars. It’s not four dollars anymore!”
The Daily Dot has contacted @ohdamitsjam via TikTok comment and Wendy’s via email for more information.
At the time of publication and according to Wendy’s website, menu option 4 for $4 is still available. The description for the action combo meal says it’s still $4, supposedly forever.
When ordered at a location in northern New Jersey, a two-stack Biggie Bag also retailed for $5.00, and a $4 Jr. Cheeseburger 4 actually retailed for $4.44. So judging by that slight uptick in that market, plus @ohdamitsjams TikTok, it seems like the chain could be launching different pricing based on location.
Various TikTokers in the comments section stated that the prices for the Biggie Bag and the 4 for $4 were $5 and $4 respectively.
User alt.personas wrote, “In North Carolina, biggie bags are $5 and 4 for 4 are 4 dollars.”
Another TikTok user wrote, “Idk where you live but it’s 5 and 4 in Missouri,” to which @ohdamnitsjam replied, “Kansas just a state away! Don’t know if everyone in Kansas is like that or just my local one, but it was 5 and 4 and they upped it to 6 and 5.”
One user assumed that @ohdamnitsjam had screened the prices via DoorDash, but replied that this was done via the official Wendy’s application and that he had even personally checked the price increase at a Wendy’s location.
Wendy’s isn’t the only restaurant chain to have seen significant price increases on its menu. Chipotle has also come under fire for its significant climbs. Market Scale has attributed widespread price spikes to “supply chain uncertainty and wage wars.”
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The post “It’s Like Subway Still Calling Them $5 Footlongs”: The Customer Calls Wendy’s Because They Charge $5 for the $4 for $4 appeared first on The Daily Dot.https://www.dailydot.com/irl/wendys-4-for-4/ “It’s Like Subway Still Calling Them $5 Footlongs”: Customer calls Wendy’s because they charge $5 for the 4 for $4