Introducing Reco from Tripadvisor: New platform matches travelers with a personal Trip Designer to simplify vacation planning

NEEDHAM, Mass., Dec. 8, 2020 /PRNewswire/ — Tripadvisor®, the world’s largest journey platform, as we speak formally unveiled a brand new journey designing platform referred to as Reco ( Reco helps vacationers plan unforgettable trip experiences which are handcrafted by trusted specialists who construct tailored itineraries that includes the perfect of what a vacation spot has to supply. 

To fulfill the surge in demand for genuine and transformational journey experiences, Reco assembled a highly-curated, certified and widely-recognized community of greater than 300 knowledgeable Journey Designers whose experience spans greater than 100 nations. Primarily based on their expertise and insights as skilled journey advisors, Reco’s Journey Designers present personalised steerage, worth and inspiration with particular perks and offers – from additional facilities, room upgrades, unique entry to memorable journey experiences, and way more.

Tripadvisor has launched Reco at a time when traveler confidence seems to be rising on account of current vaccine information and what the corporate anticipates will likely be a surge of journey demand in 2021. In line with a current Tripadvisor U.S. traveler survey1, 80 p.c of respondents famous that these developments are making them extra snug with long-term journey, and, given the influence of the pandemic, 44 p.c are extra seemingly to make use of a journey advisor for a future journey. Furthermore, 46 p.c are more likely to rent a journey advisor to plan and e book their subsequent trip, citing that having somebody who has been to their vacation spot earlier than provides them confidence.

“One of these personalised journey service was a lot wanted earlier than the pandemic, and much more so as we speak with a lot uncertainty round what’s taking place on the bottom within the locations we’re all dreaming about visiting subsequent,” stated Brad Soroca, vice chairman, advertising and normal supervisor, direct-to-consumer. “Contemplating the influence of the worldwide pandemic, matching vacationers with a Journey Designer who has destination-expertise will present confidence their journey is safer and extra pleasurable to allow them to maximize each second of their subsequent expertise. Whether or not you are seeking to plan a wide ranging safari by means of Botswana’s Okavango Delta, a soothing getaway on a personal crusing constitution by means of the French Riviera, or a household getaway to the Caribbean, Reco’s Journey Designers ship personalised, stress-free journey experiences.”

How Reco Works
Customers merely share particulars and preferences about their subsequent journey on Reco – reminiscent of locations, journey dates and size, journey sort (e.g., solo journey, anniversary or household trip, and many others.), variety of vacationers and set funds parameters. Instantly, the Reco platform matches customers with a choice of Journey Designers that meet their distinctive wants.

After an preliminary dialog by way of messaging inside the platform, the person pays a $199 hiring charge for his or her Journey Designer of alternative to start designing, planning and reserving a customized itinerary for a stress-free and extremely memorable journey expertise. All through this course of (pre-, throughout and post-trip), Reco serves as a central communications hub and repository for all essential journey paperwork and confirmations. The Journey Designer stays obtainable to Reco customers all through their journey and may navigate and assist handle any modifications or cancellations.

This new desktop and iOS app expertise is at the moment obtainable for U.S. residents. Reco will proceed to evolve with extra options, enhancements and partnerships, with enlargement into different markets and platform codecs, together with the Android app, within the coming months.

About Reco
Reco ( affords vacationers a brand new technique to plan their subsequent journey, with specialists who know the right way to get essentially the most out of each journey second. Vacationers can now take the stress out of journey planning with the assistance of an knowledgeable Journey Designer who is aware of their vacation spot of curiosity finest. With Reco, knowledgeable Journey Designers inform vacationers precisely what to anticipate after they’re able to get out and discover the world. Reco boasts greater than 300 Journey Designers on platform and counting, made up of journey advisors and vacation spot specialists, whose experience spans over 100 nations around the globe.

Reco, a completely owned subsidiary model of Tripadvisor, Inc., is at the moment obtainable for U.S. residents and can be obtainable as an iOS app.

About Tripadvisor
Tripadvisor, the world’s largest journey platform*, helps lots of of thousands and thousands of vacationers every month** make each journey their finest journey. Vacationers throughout the globe use the Tripadvisor web site and app to browse greater than 878 million critiques and opinions of 8.8 million lodging, eating places, experiences, airways and cruises. Whether or not planning or on a visit, vacationers flip to Tripadvisor to check low costs on lodges, flights and cruises, e book standard excursions and sights, in addition to reserve tables at nice eating places. Tripadvisor, the last word journey companion, is offered in 49 markets and 28 languages.

The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), personal and function a portfolio of journey media manufacturers and companies, working beneath varied web sites and apps, together with the next web sites:,,, (together with,,, and,,,,,,,,, and

*  Supply: SimilarWeb, September 2020
** Supply: Tripadvisor inside log information


1 Survey knowledge based mostly on a Tripadvisor client sentiment survey of 600 U.S. based mostly vacationers from 11/25/20-12/2/20.


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SOURCE Tripadvisor

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