Immortalize yourself as a Star Wars or Power Ranger action figure for $60

Remember playing with action figures and wishing there was a toy version of you that could defeat the Death Star with Luke Skywalker, help catch ghosts with the Ghostbusters, or butt with the Pink Power Ranger to step?

Well, Hasbro HAS,
is about to make those $60 dreams come true.

The toymaker Project “Selfie series”. 3D printing technology developer Formlabs will launch this fall, giving US customers the ability to put their faces on 6-inch personalized action figures from Disney’s DIS,
Star Wars and Marvel franchises as well as the Ghostbusters, Mighty Morphin Power Rangers and GI Joe.

Hasbro’s “Selfie Series” lets you put your face on an officially licensed Ghostbusters action figure, along with fan favorites like Star Wars, Marvel, Power Rangers and GI Joe.

Formlabs/YouTube screenshot

How it works: Fans aged 16+ scan their faces with the Hasbro Pulse app, select their character and then their mugs are 3D printed onto their own custom made action figure. “Make space on your shelf” is the slogan on Hasbro’s website, which invites interested buyers to sign up for notifications about the project. However, it is still too early to pre-order.

It should be noted that only the head is adjusted; the rest of the figure is a “standard action figure body” for the character you choose, Formlab explains on its website. Body types generally appear to be fit and athletic.

The custom action figures will debut at San Diego Comic Con later this month, if Hasbro teases that “A Select Number of Fans” will be among the first to create and purchase their own action figures, which will ship in Fall 2022. It adds that San Diego Comic Con attendees should visit the Hasbro Pulse Info Desk in booth #3213 to snag a ticket for an allotted timeslot. and limited tickets will be allocated on a first come, first serve basis.


Hasbro’s “Selfie Series” lets you put your face on an officially licensed Black Panther action figure.

Formlabs/YouTube screenshot

Hasbro was not immediately available for comment. But the idea of ​​immortalizing yourself as an action figure from one of your favorite franchises came from recognizing that “fans want to be the characters in the stories they love,” according to Brian Chapman, Hasbro’s head of global development and design , said. explained in a YouTube video showcasing the unique toys.

Early models include a Rebel Princess resembling Carrie Fisher’s late Princess Leia in Star Wars: Episode V The Empire Strikes Back, as well as a Rebel X-wing pilot, Stormtrooper, or Mandalorian. MCU fans can see their likeness in Black Panther, Black Widow, Spider-Man or Iron Man action figures. GI Joe fans can become their own real American heroes as characters Snake Eyes or Scarlett. Or people can transform into the Red Ranger or the Pink Ranger, or try not to cross the rivers as a rookie Ghostbuster in the signature beige overalls.


Hasbro’s “Selfie Series” lets you put your face on officially licensed Power Rangers action figures.

Formlabs/YouTube screenshot

And now, scanning and 3D printing technologies have reached the point where they can mass-produce personalized action figures (aka “mass personalization”) in an affordable way, he adds.

Watch the video presenting the project below. Immortalize yourself as a Star Wars or Power Ranger action figure for $60

Brian Lowry

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