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How the WSJ is trying to attract more female readers

WSJ 5Ebony Reed, the brand new audiences chief at The Wall Road Journal, writes concerning the newspaper’s technique to draw extra feminine readers.

Reed writes, “Stemming from the occasion, senior Journal editors collaborated on a e-newsletter that launched in spring of 2019. At first, the e-newsletter was despatched to some hundred former Ladies within the Office attendees. Now, it reaches 1000’s of ladies every week with a curated collection of Journal tales throughout administration, finance, know-how, arts and tradition.

“Constructing off this momentum, the Reside Journalism group added a sequence of month-to-month occasions designed for skilled ladies, tackling matters akin to caregiving, the affect of racial depending on firm tradition and managing profession pivots. These on-line gatherings included interviews and small group breakout periods.

“‘As our reside journalism moved into the digital area, we noticed a novel alternative to achieve a broader cohort of Journal readers who craved sensible, tactical recommendations on navigating the present enterprise and cultural local weather, whereas on the lookout for connection to at least one one other,’ mentioned Kim Final, reside journalism & particular content material editor. ‘We designed our month-to-month sequence with these readers in thoughts. Our annual discussion board was redesigned to not solely spotlight sharp, newsmaking interviews but additionally cater to the matters feminine professionals care about, with the hope to generate fodder for connection.’

“A number of of the ladies who attended these occasions had been already conversant in the Women In newsletter, which is revealed on Thursdays and features a quick welcome each week by me or Nikki Waller, deputy protection chief for company information.”

Learn extra here.



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