How ‘Pretty Privilege’ Can Open Doors in the Creative Economy

Everyone understands that privilege, whether it comes from race, sex, or sex, can affect a person’s ability to access opportunities. But one kind of privilege that can be difficult to talk about is pretty privilege. As the name suggests, beautiful privilege is when someone stands up for them being beautiful. On a basic level, it can mean that people give you everything, be nice to you, or just don’t put in a lot of effort because you’re physically attractive. Creator Eve Donnelly, known asevefingdonnelly on TikTok, summed it up pretty well in this video:


Reply to @mimieveofficial look up the halo effect babes💖 #prettyprivilege #fyp

♬ original sound – Eve

But favors can be more beneficial than those who treat you well. Studies show that that attractive people are more likely to be interviewed, hired, and more likely to receive a promotion. However, this can get fuzzy. What does physically attractive mean? At first glance, it might be easy to say that those who benefit from the privilege of being beautiful are often physically attractive by Western standards – fair-skinned, blonde, thin or muscular. But to parse that way can be reduced. It sets an American or European standard of beauty that, while pervasive, does not account for how privileged groups are. Having said that, we should think of perks as not only physical appearance, but also the ability to take advantage of your desired ability, which can vary depending on the audience. This means not only being attractive but also having the tools to market your appeal. For example, if you are outgoing or charismatic, along with your usual good looks, you can market your desires to an audience.

It is a privilege; It’s not just about being beautiful. While you usually don’t have to be pretty to have traits like extrasensory or charisma, the combination of the two allows you to go beyond the personal benefits of being beautiful to being able to take advantage of your looks. meaningful professional or financial benefit, which at a larger scale can have broader systemic implications, such as access to wealth and financial mobility.

What happens when your career success depends on how many people you can see, engage with, and follow your content? If you asked most people if perks boost social media influencers and content creators, the answer would clearly seem to be yes. These are the people who make a living by being appreciated. So it only makes sense that a content creator whose development is focused on people looking at them and liking what they see would benefit if they looked good.

However, while it’s a very visual medium, what someone looks like isn’t necessarily related to their content. The internet is a source of knowledge and education, comedy and community and much more. This means that, in theory, you should be able to have a successful career on the Internet if you can meaningfully tap into any of those niches.

There are definitely creative people who just don’t seem to take advantage of their looks. Take, for example, the Green brothers, Hank and John. Although they have since branched out with various endeavors, the foundation the Green brothers created is rooted in the internet. They deliver good, educational, and engaging content, and audiences have rewarded them by supporting them for years, providing them with a launching pad to expand their careers.

But for some creators, even if their content doesn’t have much to do with their appearance, it still seems to play a role in their online personality. Ben Awad, a 24-year-old software engineer who creates coding videos on TikTok, has built some of his success on extremely hot. It’s the more practical application of pretty privilege. Usually, it’s not a glamor model receiving the privilege (although it is). The pretty good perk is that you get the lure of the internet.

Gabrielle Smith, a digital author who provides educational content about monogamy, mainly on Instagram, told Daily Dot that being beautiful has always been a tool she uses in her life. Growing up on a lower income, she says her mother taught her to use her looks to her advantage. Instead of taking the regular waitress job, she’ll be a bottle girl. While these jobs pay more, they also force her to constantly think about her looks in order to make money (Smith says her job has a rule that she must maintain body weight within 7% of when she was hired). As Smith turned to writing and creating content online, she became aware that her physical appearance was opening doors that some of her peers couldn’t reach.

Part of Smith’s social media strategy involves posting her face alongside her content. So while her Instagram network includes valuable information on how to communicate with multiple partners and how to navigate polyamory in an ethical way, it also includes selfies and photos of herself. , this is on purpose. And that strategy paid off. In April 2021, the popular Facebook Watch show Red silver table released a volume on polyamory, featuring Gabrielle Smith. Smith says this opportunity came fairly early in her career, especially compared to other non-monogamous educators.

This is not to say that Smith did not put a lot of work into building his career. She, like most fast-growing creators, creates great content that has a lot of shareability. But Smith admits that her looks make her work more accessible. And more importantly (by making content creation a career), it makes her more marketable.

Aisha Johnson, a digital content creator who works across multiple platforms, producing content that focuses on lifestyle and self-care. She also proves her beautiful privilege to be part of her career. “I obviously work very hard, I am very creative. … However, I feel that my appearance has put me in some rooms that others may not be able to enter. From that, I can prove that I am much more than my looks but I am fully aware that [my appearance] helped me on a number of occasions,” Johnson told the Daily Dot.

As a lifestyle creator, Johnson is the exact type of creator that advertisers and sponsors like to work with. Brands often prefer to work with creators because they have a stronger relationship with their followers than celebrities. But brands often prefer the creators they work with to have a certain look. As mentioned, the privilege of being beautiful often correlates with European beauty ideals. But as Smith and Johnson show, Black people can also benefit from sizable privilege, it’s more complicated. “Particularly when it comes to Black influencers and content creators, I feel like there is a certain look that so many brands have. Whether it’s the complexion, the hair, some body feature… that’s what brands are looking for first,” says Johnson. “If they go with someone Black, it’s me or someone lighter than me. If it’s a hair campaign… my hairstyle is what they stop [when it comes to texture]. ”

What are the consequences of privilege becoming such a pervasive part of the creative economy? Well, for some, it raises another roadblock to success. One of the biggest draws to starting an online career is that, in theory, it seems that anyone with Internet access and an idea can “succeed.” But that idea becomes a lot less viable when looks can help some people get ahead of others. Yara El-Soueidi, a freelance journalist and writer, told the Daily Dot that people who are prettier and more charismatic are not only given more opportunities, but also have more voices. Since the beginning of her career that required her to be online, she has given a lot of thought to her appearance. She even went so far as to wonder if plastic surgery could benefit her career.

I myself think great number of about my appearance when I think about the trajectory of my career. One of the highlights of being a writer is not having to think about what you look like all the time. But whenever I plan for more visual content, how I look is always of primary importance. Even just thinking about the people I follow, I would be lying if I didn’t say that the people I follow are unattractive. I have been interested in sex education and intimacy for as long as I can remember. I have read and viewed the material of countless educators. But it wasn’t until I discovered Shannon Boodram on YouTube, and then Instagram, that I really actively followed someone in that niche. Boodram, one intimacy educator and creators have 524,000 followers on Instagram alone, with another 674,000 on YouTube. Boodram runs a tight content generator; high quality audio/visual products. But what drew me to her content can best be described in her Instagram bio; she’s “Dr. Ruth meets Rihanna.”

Boodram offers dating and relationship advice, and before that, she The audience asked questions whether her advice worked or not because she is objectively beautiful by most social norms. But Boodram points out that while it’s easy for her to grasp her own attractiveness and reap the benefits of it because society tells her she’s already attractive, that’s no excuse for loss. for those who don’t get those messages from society. Successful people, whether as content creators or in any other field, succeed partly because of their inherent or learned talents, but also through their ability to be flexible and market themselves. That’s easier to do if you’re generally attractive because people are more likely to be open to what you’re trying to sell. But let’s just think about the people in our own lives. We all know that a person may not win any beauty contests but has an indescribable attraction to them. People are drawn to them and want to be around them, want to listen to what they have to say. It proves that while it can be difficult to adjust to physical expectations in a creator’s space, looks aren’t everything. Privilege is quite similar to other forms of privilege in that easier to get ahead for the sake of privilege, it’s not impossible to succeed without it.

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https://www.dailydot.com/unclick/creator-economy-pretty-privilege/ How ‘Pretty Privilege’ Can Open Doors in the Creative Economy

Mike Sullivan

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