How Latrell helped land Rabbitoh’s suit deal

Latrell Mitchell’s popularity has helped South Sydney secure their latest suiting deal – with a local country clothing company.

Ringers Western is the Rabbitohs’ new official suit sponsor and the company owner said he could never pass up the opportunity to work with his good friend Mitchell.

It wasn’t long ago that Souths were dressed by legendary designer Giorgio Armani, who had one of his tailors flown in from Europe to spend two days measuring every Souths player and staff.

South’s partner and Hollywood star Russell Crowe was friends with Armani and wore his suits for his wedding and Oscar appearances. The Armani deal was believed to be worth over $150,000 every year for three seasons, and the suits were so valuable that players leaving the club had to return the super-expensive threads.

Now the Souths players have embraced their inner Mudgee rather than their inner Milan — and it’s all thanks to Mitchell.

Ringers Western owner Andrew Macdonald said he spent a lot of time with Mitchell and fellow Rabbit Jai Arrow. The company, part-owned by St George Illawarra captain Ben Hunt, has also supplied suits for various NRL clubs as well as for the Kangaroos at last year’s World Cup.

Russell Crowe once had his Souths players dressed by Giorgio Armani - now Latrell Mitchell has helped secure the club's latest suit deal

Russell Crowe once had his Souths players dressed by Giorgio Armani – now Latrell Mitchell has helped secure the club’s latest suit deal

Mitchell rarely misses an opportunity to extol the virtues of farm life when he returns home to NSW’s north mid-coast. He and Macdonald spent time together on his farm when the 2021 competition moved to Queensland.

“Latrell and I are very good friends, he’s from the bush and he’s been pushing for this to happen in Souths,” Macdonald said. “I’m really looking forward to working with him and the club. Latrell is such a positive person and just a phenomenal person.”

https://www.smh.com.au/sport/nrl/move-over-giorgio-how-latrell-helped-land-rabbitohs-suit-deal-20230228-p5co6m.html?ref=rss&utm_medium=rss&utm_source=rss_sport How Latrell helped land Rabbitoh’s suit deal

Ryan Sederquist

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