Entertainment

Here’s the deal with that Walmart VR ‘Cringe’ Viral Video

A video of a Walmart Shopping experiences in virtual reality (VR) have gone viral on social media this week, prompting many reactions about the supposed future of shopping.

The video, posted to Twitter on Monday, shows first-person inside a dismal Walmart as the virtual body guides you through the digitized shopping experience.

The video has so far garnered over 10.7 million views on Twitter and nearly 400,000 yen on TikTok. On TikTok, users have called the video “cringe”. It has caused many users to discuss the backward future that awaits mankind. Others argue the pointlessness of shopping in cyberspace, arguing that simply ordering groceries online is faster and more efficient.

But video really isn’t new. And you shouldn’t expect your Walmart shopping experience to enter the virtual world overnight.

The clip is actually a 2017 VR demo developed for Walmart by tech company Mutual Mobile. The footage was first shown at the South by Southwest (SXSW) festival that year and was later featured at a Walmart shareholder event.

Mutual Mobile responded to newfound interest in its demo by sharing a longer version of the clip to its Twitter profile on Thursday.

“Here is the full video of our Walmart VR store concept demo!” company Written. “Nearly 5 years later, this demo is proof of how experimental VR was and how far it has evolved today!”

Again, the replies were filled with comments from cryptic users trying to understand the problem.

“I mean conceptually this is pretty cool but, if I still have to go out to do this, why not go inside?” a user asked. “This won’t need to be complicated. Anyway, I still want to see what I’m buying.”

The video appears to have gone viral due to the current interest in “reverse“, The virtual world is currently being built by big technology companies like Facebook.


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*First published: January 7, 2022, 12:04 p.m. CST

Mikael Thalen

Mikael Thalen is a technology and security reporter based in Seattle covering social media, data breaches, hackers, etc.

https://www.dailydot.com/debug/walmart-shopping-vr-demo-tiktok-twitter/ Here’s the deal with that Walmart VR ‘Cringe’ Viral Video

Mike Sullivan

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