Guess Originals releases Betty Boop clothing collection: details – WWD

Guess Originals has launched a collaboration with a cultural icon, Betty Boop.

The collection was inspired by Betty Boop’s flapper look and the brand’s casual-wear aesthetic. The capsule features the animated character – best known for her sleeveless tank midi dress and garters – on intarsia sweaters, cropped baby ts, suede pants, faux leather jackets, polo dresses, trucker hats, long sleeve tops, bootcut jeans, logo socks, denim jackets , a 50’s inspired bowling bag and more.

Guess Originals x Betty Boop

To create the capsule, Guess Originals worked with Fleischer Studios, Inc., the American animation studio that created Betty Boop and is now owned by Paramount Pictures.

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Guess Originals x Betty Boop

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Betty Boop was originally founded in 1930 by Max Fleischer, one of the co-founders of Fleischer Studios.

The collection launched Thursday online and in select stores with prices ranging from $14 for accessories to $198 for the unisex bomber jacket.

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Guess Originals x Betty Boop

Earlier this year, the Guess brand collaborated with J Balvin for the second iteration of the Guess Originals x J Balvin Amor collection, which updated the label’s traditional denim with graphics and prints inspired by the musician’s style.

At the end of the summer, Guess Originals also collaborated with Madhappy, a brand that supports mental health awareness, for a denim drop. The collection included two sets of denim jackets and pants.

https://wwd.com/fashion-news/fashion-scoops/guess-betty-boop-clothing-collection-release-info-1235381365/ Guess Originals releases Betty Boop clothing collection: details – WWD

Sarah Y. Kim

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