Guess Originals has launched a collaboration with a cultural icon, Betty Boop.
The collection was inspired by Betty Boop’s flapper look and the brand’s casual-wear aesthetic. The capsule features the animated character – best known for her sleeveless tank midi dress and garters – on intarsia sweaters, cropped baby ts, suede pants, faux leather jackets, polo dresses, trucker hats, long sleeve tops, bootcut jeans, logo socks, denim jackets , a 50’s inspired bowling bag and more.
To create the capsule, Guess Originals worked with Fleischer Studios, Inc., the American animation studio that created Betty Boop and is now owned by Paramount Pictures.
Betty Boop was originally founded in 1930 by Max Fleischer, one of the co-founders of Fleischer Studios.
The collection launched Thursday online and in select stores with prices ranging from $14 for accessories to $198 for the unisex bomber jacket.
Earlier this year, the Guess brand collaborated with J Balvin for the second iteration of the Guess Originals x J Balvin Amor collection, which updated the label’s traditional denim with graphics and prints inspired by the musician’s style.
At the end of the summer, Guess Originals also collaborated with Madhappy, a brand that supports mental health awareness, for a denim drop. The collection included two sets of denim jackets and pants.
https://wwd.com/fashion-news/fashion-scoops/guess-betty-boop-clothing-collection-release-info-1235381365/ Guess Originals releases Betty Boop clothing collection: details – WWD