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Google provided $9.67 billion in economic activity in Utah in 2021

Google’s Economic Impact Report for Utah also shows that the company has donated $5.6 million in free advertising to nonprofits in Utah

(Google) Cameron and Jacquelyn Muir, founders of The Baby Cubby in American Fork, have used Google tools to achieve a 300 percent increase in online sales since 2019.

A report released in April shows that Google provided $9.67 billion in economic activity in Utah in 2021.

Google’s Economic Impact Report for Utah shows that more than 192,000 Utah businesses have received requests for directions, phone calls, bookings, reviews and other direct connections to their customers through Google.

Additionally, it reveals that Google has provided $5.6 million in free advertising to nonprofits in Utah through the Google Ad Grants program.

The company has had Google Fiber offices in Provo and Salt Lake City for over five years, according to a press release.

Samantha Heyrich, a Google public affairs spokeswoman, said the Economic Impact Report for Utah was calculated by estimating the economic activity generated by businesses, publishers, nonprofits, creators and developers through Google Search, Google Play, YouTube, Google Cloud and Google advertising is offered.

“Our estimate is conservative in this regard, and we don’t consider the economic impact of our employees on the state or other Google products,” she said.

Google’s full methods report is available at bit.ly/3vHCrlx.

Heyrich also said Google’s economic impact varies by state and how businesses, nonprofits, publishers, creators, and developers use Google tools.

For example, Google has provided $1.1 billion in economic activity to Idaho, $10.06 billion to Arizona, $9.23 billion to Colorado, and $5.4 billion to Nevada.

The US Impact Report also shows that Google has invested over $7 billion in data centers and offices nationwide and donated $263 million to local nonprofits.

Economic impact reports for other states are available at bit.ly/3scfViA.

The Baby Cubi

Google’s Economic Impact Report for Utah highlighted several local businesses that have benefited from using Google tools, including The Baby Cubby in American Fork.

Founders Cameron and Jacquelyn Muir started the business in 2013 when they were dissatisfied with their experience shopping for their children.

Their brick-and-mortar store (586 N. 900 W., American Fork) and e-commerce website are designed to make baby gear decisions and shopping easier.

Using tools like Google Ads and a Google Business Profile, they’ve increased their online sales by 300% since 2019.

The Muirs have also created over 500 YouTube videos featuring product reviews and parenting guides.

Cameron said they use a variety of Google tools in their business, from Google Analytics to Google Docs and Sheets.

Jacquelyn added that Google’s tools are “extremely seamless” and easy to use.

“Enjoy what you do”

Cameron said The Baby Cubby’s unique value lies in creating a shopping experience that reflects the tremendous life transitions parents go through when they have a child.

With so many baby products out there, choosing which one to buy can be overwhelming, he said. That’s why The Baby Cubby tries to be a resource for parents who are new to the baby products market.

“I’ve spoken to a lot of moms who rightly had panic attacks when they started shopping for their kids,” Cameron said. “So we want to create that experience where parents can look forward to this step in their lives instead of being discouraged or overwhelmed.”

Google has a big part in marketing this type of experience to its customers, Jacuelyn said.

For example, their YouTube channel, which they have been running for about five years, has over 23,000 subscribers and 185,000 views per month. The channel has over 11 million total views.

Jacquelyn also offered some advice to budding business owners: Make sure your heart is in what you’re doing.

“Make sure you’re passionate about it,” she said. “If your main goal is to make a quick buck here or there, then you’re not going to find joy in what you’re doing.”

Editor’s Note • This story is available only to Salt Lake Tribune subscribers. Thank you for supporting local journalism.

https://www.sltrib.com/news/2022/05/10/businesses-billion/ Google provided $9.67 billion in economic activity in Utah in 2021

Joel McCord

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