Google makes search results more personal if you want

what you need to know

  • Google is improving its About This Result tool when searching the web.
  • Today’s “Search On 2022” event also improved personalized search results.
  • These improvements aim to tailor searches to you about shopping, cooking, entertainment, and more.

Google search comes naturally to many of us these days as it is the most popular way to find almost anything you can think of on the web. Today, Google hosted the Search On 2022 event where the company unveiled some new features for the service that will make it even better. One way is to provide even more personalized search results and improved tools to manage those results.

Last year, Google greatly improved the “About This” search, which gives users more information about why the specific results were shown. These days, it just gets better with glitches as it goes with your personalized information, and access to this tool works across almost all devices, even the best Android phones like the Pixel 6.

For example, if you’re looking for something to watch and have personalized results turned on, Search can recommend shows you like from services you’ve subscribed to. Similarly, when you’re shopping, Google can help you find items that match your style based on your previous searches.

Personalized shopping on Google Search

(Image credit: Google)

This new trend towards more personalized search results extends to cooking and restaurant searches. As Google searches continue to grow, features like multi-search deliver more detailed and customized answers to every web query we make. If you want to know how much Google knows about you, be sure to do a Privacy Checkup. Google makes search results more personal if you want

Chris Barrese

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