Digital Marketing

Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend

A member of the search group alleged in a tweet that her consumer was explicitly advised by Google that spending extra on ppc (PPC) promoting would enhance their natural search rankings.

The accusation was surprising to many within the Twitter thread as a result of Google has lengthy insisted there is no such thing as a direct impression on natural rankings from utilizing their promoting.

Google’s Coverage on Promoting and Search

Google has lengthy maintained that there’s a firewall between the paid facet and the natural facet and that either side don’t talk.

Startling Solicitation From Google Alleged

As a result of Google has maintained this separation between the paid and natural sides of Google one search marketer expressed shock on Twitter after a consumer was solicited from Google’s PPC gross sales to extend their spending with a purpose to enhance their rankings.

“Shakedown” of  a Google Advertisements Buyer?

The phrase “shakedown” has a number of meanings, together with extortion. Extortion means making somebody pay for one thing by pressure of a risk. It’s a phrase that connotes corruption.


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Fittingly, the phrase shakedown conjures the imagery of holding somebody the other way up by the heels and shaking their cash out of their pockets.

She tweeted:

“I’m undecided but how one can course of the truth that Google simply did a shakedown of one in all our purchasers. In essence, they had been advised to spend extra on paid advertisements with a purpose to enhance natural search *for his or her model title.*”

She then followed up with:

“for a very long time, these of us energetic in search engine optimisation knew that Google would do that, however Google at all times denied it.

It actually hit in another way to see them say it out loud.”

Particular person Insists that is Not a Misunderstanding

Naturally (and fairly), some requested if it had been attainable that this was a miscommunication.

The reply from the individual reporting the alleged incident was no, they reported that this was not a miscommunication.


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They stated that the alleged solicitation from the Google salesperson was unambiguous. They stated that the Google Advertisements salesperson had explicitly linked enchancment of natural rankings to a rise in advert spending.

This wasn’t simply one thing that was alleged to have been communicated orally both. The individual recounting the alleged incident stated that the Google salesperson had put it in writing in an e-mail.

She tweeted:

“Happily, our consumer forwarded the e-mail with a “holy cow I can’t imagine they put it in writing. What do you assume?”

Now we have subtle and good purchasers.”

Then followed up in the Twitter thread:

“I have to ask you to belief me after I say it was blatant quid professional quo. I favor to not be extra particular in public proper now whereas I wait to see if that is information or not.”

Google’s Danny Sullivan Intervenes

Maybe no person was extra involved than Danny Sullivan.

He stopped into the dialogue to tweet a response:

“Advert spend won’t enhance your search engine optimisation. In any respect. And if you wish to DM me the data, I’ll comply with up with the @GoogleAds group to trace down why this obtained stated. As a result of it ought to by no means be stated, as a result of it completely doesn’t work that manner.”

Somebody responded that PPC shouldn’t leverage natural to promote extra advertisements.

Google’s Danny Sullivan confirmed that he had already taken motion.

He tweeted:

“Will probably be addressed. I’ve already ship some emails about it now. I’m guessing that possibly the rep was referencing some research I recall that generally, customers may click on extra on both advertisements or unpaid search outcomes when each are current. Which is NOT a option to increase search engine optimisation rating…”


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In reply to another person, Danny replied:

The dialogue ended quietly with the unique poster confirming that Danny had contacted her.

Google PPC and Natural Search Separation

Google was initially an advert free service. This helped Google acquire recognition as a result of the opposite engines like google had been larded over with banner advertisements, making search a poor consumer expertise.

So when Google lastly launched promoting they pledged that the promoting facet would by no means affect the natural search rankings.

Whereas through the years Google’s been accused of coordinating with the paid search facet to point out poor search outcomes with a purpose to encourage extra advert clicks, these had been usually concepts from the perimeter corners of search advertising, baseless conspiracy theories.


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The vast majority of folks in that Twitter dialogue appeared to imagine that the alleged incident was not a traditional occasion. Read the Twitter discussion here.

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