Meals security is among the primary components influencing Europeans’ meals purchases, in line with a survey of greater than 27,000 individuals in 27 EU member states.
Nearly half of respondents mentioned style was a precedence when shopping for meals, 42 % talked about meals security and 40 % mentioned value.
One in three thought of the place the meals comes from or its nutrient content material and, one in 5 listed the quantity of obtainable shelf-life.
Respondents had been requested what they take into account a very powerful traits when shopping for meals. They had been in a position to surrender to 3 solutions from 10 objects.
Meals security was one of many three most talked about solutions in 24 nations, however solely in 5 of those – principally Southern Europe – do respondents rank it on the prime, with the most important proportions in Italy at 58 %, Greece at 55 % and Cyprus at 51 %.
The youthful the respondent the much less seemingly they had been to quote meals security as an necessary issue, with solely 37 % of these aged 15 to 24 mentioning this versus 46 % of respondents aged 55 and older.
Those that completed their research at or earlier than the age of 15 are extra seemingly than their counterparts who spent an extended time in schooling to contemplate meals security as necessary.
The Eurobarometer survey was carried out by Kantar throughout August and September in 27 EU member states resulting in greater than 27,000 interviews.
Analysis covers what shoppers imagine constitutes sustainability, assesses what would assist them undertake a wholesome, sustainable weight-reduction plan, and finds out who they suppose has a job to play in change. It additionally seeks to find what their issues are and what needs to be performed to make sure the EU’s transition to a sustainable meals system.
Views on meals fraud
Respondents had been additionally requested what their primary worries are about meals fraud. They might give as much as two solutions from an inventory of 4.
The bulk are involved about being misled on the true qualities of a meals and placing their well being in danger.
About 4 in 10 point out they need to make sure that meals with particular traits, similar to organics, meet EU requirements. They need to be as assured in meals imported into the EU as that which is produced within the area.
In all member states, one of many three most frequent responses is “you don’t need to be misled in regards to the true qualities of a meals, similar to its substances,” and it’s the commonest reply in Malta, Estonia and the Netherlands.
“You don’t need to put your well being in danger — contamination of a meals with a poisonous substance — ” is among the three primary solutions in all nations however Romania. It’s the most talked about reply in 9 of these nations together with Portugal, Denmark and Belgium.
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