Filmstudio A24 leading nominations for Everything Everywhere All at Once, The Whale, Aftersun

He convinced his former employers to invest a few million dollars in seed capital to get A24 off the ground.

“There’s all these really, really smart, capable, ambitious people who love movies, and they were like the third man in the company,” Katz said in an interview with GQ.

“I think there was a huge opportunity for something where the talented people could be talented.”

They set about making exciting films with exciting directors, early projects like spring breakersdirected by Harmony Korine, and the bling ring, led by Sofia Coppola, providing an insight into the A24 blueprint.

In its ten years, A24 has released more than 100 films, spanning every genre from the Safdie brothers’ tense crime caper Good timepsychological period thrillers like The lighthouse and The witchand absurd comedies like Yorgos Lanthimos’ the lobster

Genre didn’t matter as much, A24 focused more on developing a recognizable style and tone: eccentric, offbeat, dark, idiosyncratic and tense.

As Barry Jenkins, director of the Oscar-winning film moonlight (published by A24 in 2016) told GQ, “A24 is the kind of company where they say, ‘Yeah, they don’t need to know what it’s about. You just have to know how it feels.”

The studio’s style has become so ubiquitous that the term “A24 vibes” has become a popular term for films that match the aesthetic.

While A24’s work is accessible to everyone, the company has made a concerted effort to focus on films aimed at younger audiences.

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Coming-of-age movies like Eighth class (by millennial figurehead Bo Burnham), lady bird and the florida project, plus social media driven satire like share and last year body body body, all appeal to a generation that enjoys being reflected on screen.

No wonder, then, that A24 has also ventured into television in recent years, with its most successful show being the widely acclaimed teen drama. euphoria.

Of course, A24 isn’t the first indie company to create art-house-style content for a young audience, but it’s showing remarkable staying power in a volatile industry.

Much of this stems from the studio’s relationship with its fans, who benefit from hype-building techniques that have worked so successfully for youth-focused brands like Supreme.

A24 is running limited edition merchandise drops through their online store to coincide with their film releases. Stock is limited, and once it’s gone, A24 fans are scouring the internet (there’s a subreddit dedicated to the brand, of course) trying to get their hands on it.

They are currently selling a number of Everything everywhere at once Merchandise including Michelle Yeoh Multiverse Pins and a Pet Rock.

The popularity of their drops encouraged the company to take the next logical step and create A24 All Access, an exclusive online club. For $5 per month, members on Instagram are added to the A24 Close Friends list while also getting early access to product drops and a subscription to an in-house produced A24 zine.

Now, A4 could secure its place in history and complete a dizzying ten-year journey by winning the Oscars. Michelle Yeoh and Brendan Fraser are hot favorites in their respective categories, while Everything everywhere at once is universally honored as Best Film and Best Director.

The closer we get to the ceremony, the greater the likelihood that this year’s Academy Awards will have some major “A24 vibes.”

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