The US Food and Drug Administration is preparing to ask Juul Labs to remove its e-cigarettes from US shelves.
A decision could be announced as early as Wednesday, according to a Wall Street Journal report.
The FDA has been investigating the company for the past two years as the company argues that its products benefit public health.
The verdict will determine whether they can be effective in getting smokers to quit, and if so, whether doing so will benefit the harm done to new users, many of whom are teenagers who have never smoked before.
Juul was on the FDA’s radar after their e-cigarettes became popular in 2017, particularly their fruit-flavored cartridges. The brand came under scrutiny from the FDA over concerns its product was targeting minors and skyrocketing the number of young people vaping.
As a result, the FDA banned the sale of fruity and sweet flavors of e-cigarettes in hopes of discouraging underage vaping.
In the past, the agency allowed Juul’s rivals British American Tobacco Plc, Reynolds American Inc. and NJOY Holdings Inc. to resell their products. Some public health experts expected Juul to receive the same treatment.
The Centers for Disease Control and Prevention (CDC) has warned against e-cigarette use, particularly by young adults, stating that the act can impair brain development.
While the CDC recognizes that e-cigarettes are safer than regular cigarettes, they warn on their websites that they can contain harmful chemicals like heavy metals and other cancer-causing ingredients that damage the lungs.
Shares in Marlboro maker Altra, which owns a 35% stake in Juul, fell more than 8% in trading following Wednesday morning’s WSJ report.
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https://metro.co.uk/2022/06/22/fda-set-to-ban-juul-e-cigarettes-in-the-us-16874368/ FDA wants to ban Juul e-cigarettes in the US