TIKTOK introduced a new feature that animate users’ faces with a computer generated filter.
The add-on is called “TikTok Avatars” and is available now.
“To enable continued creative expression, we’re introducing TikTok avatars – another way for people to show their individuality on TikTok,” the company said in a newsroom blog.
The feature uses motion detection software to map a user’s face and then overlay a customizable, animated avatar.
The company will work with users to make avatars more complex, inclusive, and fun over time.
TikTok avatars closely mimic your movements and gestures — when you open your mouth to speak, so does your avatar.
Avatars are easy to use and creatively inspiring.
“To start, open the Effects panel in the TikTok app and look for the avatar effect. From there, you can customize your avatar to suit your preferences,” the company wrote.
Your avatar can also become your site’s mascot—a miniature version of your avatar can be subtly or prominently overlaid on videos.
Mini tars can be assigned six different emotional reactions – for example, the “love” reaction places cartoon-like hearts over your miniature avatar’s eyes.
TikTok’s new avatars are a natural rival to other brands that have explored the animate-your-face space.
Apple’s Memoji came out with iOS 12 in 2018 and is accessible for use in iMessages.
Apple platforms TikTok on their digital devices and Memojis will survive, but another social media company could be really stung by TikTok’s new feature.
Snapchat launched its face animation tool called Lenses in 2015 and reigned as the king of face filters and cartoon avatars for years — they even acquired the original Bitmoji developers for $100 million in 2016.
But today, Snap’s stock price and social value are all down, and TikTok, reflecting one of its key characteristics, could make it harder to get the ship back on track.
Thousands of videos using the new filters have been uploaded to TikTok since the avatars launched on June 7th.
The hashtag #tiktokavatars already has 1.3 billion views, although not every video adding the tag actually uses the feature.
https://www.the-sun.com/tech/5524778/fans-go-wild-for-new-tiktok-avatars/ Fans are raving about new TikTok avatars – how to use the new Apple Memoji rival