Fandom acquires GameSpot, Metacritic, GameFAQs and other entertainment sites

TL;DR: Fandom has acquired GameSpot, Metacritic, TV Guide, GameFAQs and other well-known Internet sites, adding millions of new users to its platform and a vast amount of media-related data and insights to make advertisers and gaming studios very happy.

Fandom, the ubiquitous wiki and entertainment media provider co-founded by Jimmy Wales 17 years ago, is in the acquisition business. The company recently announced a wide-ranging deal with Red Ventures that will bring GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine under the San Francisco-based company’s umbrella.

Fandom bills itself as “the world’s largest fan platform,” a network of 250,000 wiki communities, 300 million monthly active users (MAU), and 40 million pages of content spread across the entertainment spectrum. You’ve probably found one of their wikis more than once via Google search. The new acquisitions will add 46 million monthly users thanks to widely recognized brands in games, movies and TV-related content.

Through the agreement with Red Ventures, which owns and will continue to operate other popular websites such as CNET and Lonely Planet, Fandom will expand its global platform for entertainment and gaming fans – and of course advertising partners. The acquisition announcement clarifies how Fandom aims to “drive engagement at every step of the consumer journey – testimonials, community, trends, ratings, reviews, news and commerce.”

Fandom offers advertising partners (including game publishers, studios, and streaming services) programs to share data and insights through the proprietary FanDNA platform, while the company seeks to expand its affiliate and e-commerce business efforts through the Fanatical brand.

Financial details of the acquisition have not been officially announced, although Forbes writes of a possible $55 million deal.

Commenting on the acquisition, Perkins Miller, CEO of Fandom, said the new additions will make the Fandom platform a “one-stop shop” for entertainment and gaming fans, while the improved FanDNA data offering, according to Miller, will help companies to improve the consumer experience mentioned above and “make our commercial and advertising business more effective”.

Fandom had also acquired Screen Junkies in 2018 (for entertainment coverage), Curse Media in 2019 (gaming tools) and gaming e-retailer Fanatical in 2021. Fandom acquires GameSpot, Metacritic, GameFAQs and other entertainment sites

Chris Barrese

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