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Facebook takes action against fake reviews

FILE PHOTO: People are silhouetted while posing with laptops in front of a screen onto which a Facebook logo is projected in this illustration taken October 29, 2014 in Zenica. REUTERS/Dado Ruvic/File Photo

The tech giant will enforce the new policy using automated technology and human reviewers (Credits: Reuters)

Facebook is rolling out a new policy to fight fake ratings, reviews and endorsements to protect users and businesses.

To ensure reviews on Facebook are based on real buying experiences, Facebook parent company Meta has introduced a new community feedback policy in the US.

The policy specifically prohibits the “manipulation of ratings, inducements, irrelevance, graphic content and spam”.

Although the company has already taken action against abusive reviews, the new policy spells out what’s allowed in customer feedback.

“Our Community Feedback Policy is designed to give equal voice to all viewpoints that meet the Meta Policies, including the full range of positive, negative, and neutral feedback,” the company said in a blog post.

Facebook

Facebook rolls out new policy to fight fake ratings, reviews and endorsements to protect users and businesses (Image: Unsplash)

“We treat all positive and negative feedback equally. We do not review negative feedback more closely when reviewing it for policy violations, and we do not modify feedback in any way before posting it.”

Meta said the new guidelines should address situations where people are paid to leave positive reviews on a business’s page. The policy also addresses cases where people leave fake or bad reviews in order to get refunds.

The tech giant will enforce the new policy using automated technology and human reviewers.

As Facebook works to improve its policy violation detection algorithms, it encourages people to report suspicious reviews.

Facebook

The policy specifically prohibits the “manipulation of ratings, inducements, irrelevance, graphic content and spam” (Image: Unsplash)

Users can report a suspicious review on Facebook by clicking the three dots in the top right corner, or on Instagram by long-pressing or swiping left on the review.

Businesses can also use Facebook’s Commerce Manager to report a review that violates them.

Once reported, the review will be investigated by an internal review team and removed if it violates Meta’s policies. If the person who left the feedback thinks Meta’s decision to remove it was wrong, they can request another review.

More than 200 million businesses rely on Metas Apps feedback to connect with their customers. The new policy aims to protect these companies from fraud and abuse.

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https://metro.co.uk/2022/06/22/facebook-is-cracking-down-on-fake-reviews-16873617/ Facebook takes action against fake reviews

Justin Scacco

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