For its presentation in a historic courtyard in Milan, the Fabiana Filippi brand invited 100 women to each choose their own look, choosing pieces from the brand’s spring collection and mixing them freely.
Some opted for frayed denim pieces, others for the brand’s signature knitwear. Many wore outerwear options like safari jackets, while one group roaming the location in bright fuchsia dresses and suits was hard to miss.
“That speaks to the ease with which these pieces can be worn depending on the occasion and personal mood. This is Fabiana Filippi’s strength and the basis of her development,” said Co-CEO Mario Filippi Coccetta, looking around.
The company recently tweaked its logo and revamped its brand identity, but Filippi Coccetta stressed that product remains the key path to strategic growth. The collection proved this by catering to different needs, from a crocheted dress ready to be packed for summer vacation to an asymmetric pleated skirt meant to be worn to a more formal occasion.
Denim was also a big element of the collection, presented in different washes and fits ranging from classic five-pocket to mini-skirts and cropped jackets.
To further expand its offering, the brand has teamed up with Sansovino 6 founder and knitter Edward Buchanan to create a capsule collection. The collaborative effort, set to launch next month, was showcased in Fabiana Filippi’s new flagship store in Milan, designed by architect Patricia Urquiola.
“We really enjoyed this first experiment because it grew out of a very simple exercise, which is to infuse the world of Fabiana Filippi and her codes with complete creative freedom,” said the co-CEO, revealing that he plans to close the format replicate . “But the same freedom that we give creatives, we want to give ourselves, by having the freedom to launch capsule collections outside of the constraints of a schedule, whenever we feel like it, on the spur of the moment.”
https://wwd.com/runway/spring-2023/milan/fabiana-filippi/review/ Fabiana Filippi RTW Spring 2023 – WWD