Although dietary fiber assists digestion, promotes weight reduction, lowers “unhealthy” ldl cholesterol and helps management blood sugar, simply 5% of People eat really useful quantities of it.
Analysis means that the deficiency stems partially from an ignorance of fiber’s well being advantages and an out-of-sight, out-of-mind mentality when grocery shopping.
Level-of-decision prompts—messages that encourage buyers to think about well being when making a purchase order—have proven promise for convincing individuals to purchase nutritious meals.
Nebraska’s Christopher Gustafson, Devin Rose and up to date grasp’s graduate Kristina Arslain carried out a simulated on-line purchasing experiment by which 753 members randomly obtained both no immediate or details about the health benefits of fiber. The members have been additionally given dietary information, together with fiber content material, for the 33 cereals, 33 breads and 33 crackers provided to them.
These receiving the informational prompts “bought” cereals and breads containing a mean of twenty-two% extra fiber, together with crackers containing 26% extra. The prompted purchases additionally boasted greater general vitamin scores.
Embedding extra point-of-decision prompts in precise web sites and grocery stores might encourage buyers to buy meals wealthy in fiber and different uncared for vitamins.
Future research ought to proceed investigating how the prompts affect decision-making, the researchers mentioned.
Kristina Arslain et al. Level-of-Choice Prompts Enhance Dietary Fiber Content material of Customers’ Meals Selections in an On-line Grocery Buying Simulation, Vitamins (2020). DOI: 10.3390/nu12113487
University of Nebraska-Lincoln
Experiment reveals well timed information could immediate buy of fiber-rich meals (2021, January 11)
retrieved 11 January 2021
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