A TikToker and suspected former Brandy Melville employee has gone viral after claiming the brand takes photos of customers for inspiration.
According to user Emily’s now-viral TikTok (@emilyvannoten), Brandy Melville employees were encouraged to take pictures of “cute” customers and send the photos to the label’s headquarters. From there, Emily implies that the label borrowed customers’ styles from these photos to inspire new clothes.
Emily’s video currently has over 242,000 views.
“Working at Brandy Melville and having to take pictures of cute customers to send to headquarters, which is why the clothes look similar to other brands,” Emily writes in the caption that overlays the video.
In comments, Emily clarifies that employees have always had the person’s permission to take a picture.
“I mean that while you were working you had to go up to girls in cute suits and ask them to take a picture of them so we could send it to headquarters for inspo,” she explained.
Employees were also photographed for a similar reason, according to Emily.
“They also took photos of each employee’s fit every day and sent them to headquarters to make sure we put the piece on,” she explained in a later comment.
Users seemed to corroborate the earlier claim, with many sharing stories of how they got their photos at Brandy Melville’s.
“It happened to me many times when I went in there,” claimed one user. “Once I wore a vintage gingham set and the same pants were made about a month later.”
“My girlfriend had her custom ring copied while we worked there!” claimed another. “They sold it about a week later.”
Sometimes users say they were surprised by the looks that fascinated Brandy Melville employees.
“They caught me once in a zelly top Ronnie tank and plaid shorts,” recalled one user. “I thought, is this really that revolutionary?”
“Asked me where I got my Gildan hoodie and cargo pants, sorry gang LMAO,” said another TikToker.
“Happened to me but all I was wearing was already brandy,” said another.
According to Emily, most people were more than happy to have their picture taken, and she “never made anyone say no.”
Also, making a good impression in Brandy Melville can be a great start to working in the shop, according to Emily.
As she says in the comments, “No kidding, also a great way to get a job there!”
Emily didn’t immediately respond to Daily Dot’s request for comment via TikTok comment. Brandy Melville did not immediately respond to Daily Dot’s email request for comment.
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*Initial publication: April 10, 2022 at 8:38 am CDT
Braden Bjella is a culture writer. His work can be found in Mixmag, Electronic Beats, Schön! magazine and more.
https://www.dailydot.com/irl/brady-melville-tiktok/ Ex-Employee of Brandy Melville claims they took photos to copy outfits