England fans will sink 30million pints and give the economy a £300million boost today as they watch Harry Kane’s stars take on USA and make football history.
The Three Lions are playing their first-ever Winter World Championship game Friday night in hopes of finally beating the Americans in the tournament.
Pubs still struggling after the pandemic are expected to be packed for the clash, with two-thirds screening it, and drinkers are expected to down 13million pints.
Bars can expect a £100m boost – but stay-at-home fans will be even more dejected as England look to follow Monday’s 6-2 win over Iran with a win to to secure his place in the next round.
Analysts say 17 million pints bought in shops and stores are drunk. Football party snacks and food retailers can expect a £200m bonus.
“Pubs across the country are warming up and ready to welcome fans,” said Emma McClarkin, chief executive of the British Beer and Pub Association. “They hope that the World Cup will give the business a boost at a difficult time.
“Many will leverage investments in outdoor spaces and equipment during the pandemic to ensure fans can enjoy the tournament whatever the weather, and many have special events, offerings and celebrations planned. There really is no better place to enjoy a game than in the pub with a pint in hand.”
The association predicts an even bigger bonus with as many 20 million pints poured at venues. After two and a half years of losses due to Covid restrictions, pubs are hoping for a 10 per cent uptick in business during the tournament.
Sales of draft beer and cider were up 50 per cent compared to a normal Monday when England and Wales played their first games, according to management consultancy Oxford Partnership.
But GlobalData’s Joseph Robinson warned stores: “The performance of evening retail will be impacted.”
The party mood tonight contrasts with fans’ experience in Qatar, where pints cost up to £12 and are scarce.
Days before Sunday’s opening game, the host country announced that no alcohol would be sold in stadiums, despite Fifa’s £65m deal with Budweiser.
Parties should also boost TV audiences. England’s 1pm opener against Iran on Monday meant just 8 million viewers. Tonight’s game starts at 7 p.m., so fewer people will be working. In 2018, 20.7 million watched the semi-final loss to Croatia.
The USA shocked the world by beating England 1-0 in 1950 and drawing 1-1 in 2010. Their draw against Wales on Monday drew 11.7 million viewers across the States. Today – one day after Thanksgiving – even more viewers are expected.
Wales meets Iran at 10am this morning.
Fifa confirmed last night that the rainbow bucket hats and flags of Welsh fans confiscated ahead of Monday’s game against the USA will be allowed into Al-Rayyan’s Ahmad bin Ali stadium.
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https://metro.co.uk/2022/11/25/england-v-usa-england-fans-expected-to-drink-30million-pints-17824816/ England vs USA: England fans expected to drink 30 million pints