Economy: Families offered new deals to help with rising vacation costs

man in a supermarket

Some of the UK’s biggest retailers are offering new deals to help families struggling with soaring prices over the summer holidays (Picture: EPA)

Asda and Vodafone are among retailers set to launch new deals to help millions of struggling Brits with the cost of living crisis over the summer.

With food, gas and bill prices spiraling out of control, many households are feeling the pinch.

So some businesses agreed to cut costs as part of the Government’s £37billion Help for Households campaign, launched to “help people through the storm”.

Among the deals is the expansion of Asda’s scheme to allow children to buy a meal in in-store cafes for £1 to help combat ‘holiday hunger’.

Sainsbury’s is also launching a ‘Feed Your Family for a Fiver’ campaign, first launched in 2008.

Theaters in London are letting children see a West End show for free with a paying adult in August.

Meanwhile, telecoms company Vodafone is touting a mobile social plan of £10 a month.

A customer shops in a supermarket in London

Morrisons and Asda are some of the supermarket giants involved in the campaign (Image: EPA)

Help for Households’ new website comes just hours after it was revealed that inflation had risen to a new 40-year high, hitting 9.4% in June.

David Buttress, the government’s cost-of-living tsar and former Just Eat boss, approved the deals with companies.

Boris Johnson said the campaign will help families across the country who are “feeling the pinch”.

The Prime Minister said: “That’s why this Government is providing an unprecedented £37 billion in support to help households through the storm.

“Both the public and private sectors have a role to play here – and that’s why it’s great to see that so many leading UK companies are now offering new offers and discounts, bringing some much-needed peace of mind at the checkout.

“This won’t solve the problem overnight, but it is another weapon in our arsenal as we fight the scourge of rising prices and inflation.”

The Prime Minister and Mr Buttress will meet with executives from participating companies at Downing Street to discuss further cost-cutting initiatives.

Mr Buttress has praised the campaign’s “great start” while making it clear that “we have more work to do and more deals to announce”.

This applies not only to the summer holidays, but also when the children return to school and in the run-up to Christmas when costs are usually higher.

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Justin Scacco

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