Desperate mothers slam baby food price goers selling cans TRIPLE the price and smoke they are shamed during the crisis

DESPERATE mothers slammed baby food price goers who are selling cans at double price, ranting they’re even being shamed during the crisis.

Three new moms shared their stories of the struggles they and other new moms face trying to feed their babies during the nationwide infant formula crisis.

Allison Snoeck said finding a formula proved extremely difficult and expensive


Allison Snoeck said finding a formula proved extremely difficult and expensiveCredit: Allison Snoeck
Gen Montgomery worries about the formula shortage when she returns to work


Gen Montgomery worries about the formula shortage when she returns to workCredit: Gen. Montgomery

It comes as some are reportedly even being embarrassed for using baby formula in the first place.


Allison Snoeck, of Long Island, New York, said needing special formula for her five-month-old son Ford has been particularly difficult during the crisis.

Aside from seeing stores hike prices in a matter of weeks, she’s also witnessed troubling price gouging some moms are being forced to converse about.

“The price of our amino acid-based formula went from $50 to $65 in the same store in a matter of weeks.

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“Then my mom found some more cans in another town, a little further away from me, and she was charged $80 a can.”

All the moms we’ve spoken to have said that the various online parenting communities have really come together to help each other find the formula their babies need, but that’s also where folks Trying to make money, they sell potentially hoarded supplies to desperate mothers.

“It’s nice to see people coming to these groups with baby food, but it can also be scary. Some people try to tell moms, ‘Well, I just want what I paid for it,’ and it’s like nobody knows how much you actually paid for the formula.”

Allison said she’s seen people reselling formulas for as much as $90 a can.

The new mom said she was fortunate that her personal community had come together and that even a friend across the country was able to find and ship cans of formula for her.

Allison admits she was fortunate to have the support of her family and friends — and that not everyone has that.

“It’s really sad and how you see these women – these new mothers – just fight.”

Another tricky twist: The mums The Sun spoke to have all said they’ve experienced or seen some level of motherhood for having to use any formula in the first place.

“When it came to breastfeeding,” Allison said, “I didn’t have a choice, my child had an infection and I wanted to continue breastfeeding, but that just wasn’t an option anymore.”


New mom Laura Olsen, from Colorado, has a seven-month-old daughter, Alli, and said she feels she’s in a good place with her formula — for now.

“I feel like we’ve got two or three weeks’ supplies, so I’m feeling really good.”

Laura said she was lucky her daughter didn’t need special formula, so when her friends are in the store, “if they see something, they pick it up or they go through their unused stash and give me cans or samples.”

But just a few weeks ago, the new mom found herself in a very scary situation.

“I didn’t even have enough for the next day. So after work I went to five different stores until I found just ONE can.”

“That was probably the rock bottom for me, but I also realized that you can ask these amazing communities of moms for help,” she added.

“It was definitely not a problem I thought I would ever encounter. I ran out of stock because every time I went to the store the shelves were full. And now I’m trying not to be a hoarder so putting it on doesn’t add to the problem.”

Like Allison, Laura said she’s also seen formula price gouging.

Laura Olsen's daughter doesn't need a special formula, but finding something is difficult


Laura Olsen’s daughter doesn’t need a special formula, but finding something is difficultCredit: Laura Olsen
Formula shelves have been barren across the country for the past few weeks as the crisis lingers


Formula shelves have been barren across the country for the past few weeks as the crisis lingersPhoto credit: AFP

“It’s crazy. As if it feels so – rude – but it’s not even that.

“I used to spend about $35 to $40 a week on infant formula and now I spend $50, and that might not sound like a significant difference, but it’s a big difference. I am a single mother. My budget is tight.

“It’s a big deal, $200 a month on baby food? It’s just crazy. I’m not doing anything fancy here — it’s just powdered milk,” she added.

Laura summed up the problem moms face: “You can’t find it — and then when you do, it’s more expensive.”

The Colorado native said she’s also seen the consequences of mom-shaming in the formula crisis.

“One of my friends said she was afraid to come forward because she didn’t want to be convicted of using formulas.”

She said after telling all her own friends who were new moms before her and finding between breastfeeding and formula that “nourished is best,” she had to listen to her own advice when it came to using formula went.

Meanwhile, Laura referenced the stories circulating about struggling moms who watered down her formula – with devastating results.

“You hear the stories of people diluting their formula and babies having seizures,” the new mom warned.

The CDC said parents should NEVER dilute the formula, warning it can cause life-threatening illnesses in babies.


Gen Montgomery from Westchester New York is a new mom at home with two-month-old Sarah.

Gen said she’s currently breastfeeding, but wasn’t able to produce when she was first discharged from the hospital, so her doctor gave her some samples – which was just as well, local shelves were already empty by the time.

“You’re so scared. I pump every morning and save extra because I plan to go back to work at some point.”

It’s typical for mothers returning to work to see a drop in their supply, and Gen said she was already concerned about returning to the labor market due to the milk shortage.

“I know I will see a decrease and with that lack it doesn’t ease your anxiety.”

The new mum said she was diagnosed with postpartum anxiety and believes the formula shortage crisis played a role.

Gen said, “Breastfeeding is stressful but nobody tells you that, they just tell you ‘It’s free!’

“People can’t do it or for whatever reason, and you hear from moms who get embarrassed because they don’t breastfeed,” the Westchester mom added.

Adding to the concern, Gen said, “I don’t understand why people are scalping formulas — it’s awful.”

“They go to Facebook Marketplace to resell them at a premium. You have people who buy up a whole shelf of it and then go to the marketplace and stock it up to triple the price and sell it to desperate people. added Gen.

She also cautioned against bad advice being given to moms to “make your own formula.”

“Do not do that. It’s specially made with the perfect amounts in it. You hear people try to do it themselves and their babies get toxic shock syndrome.”


All three mothers announced their support of various local online parenting groups on social media such as Facebook, where many mothers share photos in different stores that still have formula on the shelves.

There are also local fundraisers and milk banks that may be able to help parents in crisis.

One mum shared that her doctor had told her that using the toddler version of the formula she needed might work as well, it’s just a different size scoop – parents interested should tune in as a potential immediate fix contact your pediatrician.


Although the problem was first reported last month, it appears to be getting worse.

Stores across the country are reporting two major setbacks in restocking – previous product recalls and supply chain shortages.

Experts warn that the problem could persist for months.

As of April 2022, about 30% of popular baby food brands were sold out, USA Today reported.

In February 2022, Abbott recalled its Similac PM formulas.

The Food and Drug Administration made the announcement on February 28 — the facility was subsequently shut down.

This comes after three other formulas were recalled on February 17 – Similac, Alimentum and EleCare.

The announcements came after four infants became chronically ill with infections.

All five infants were hospitalized.

Formula shortages have resulted in shelves being wiped out across the country


Formula shortages have resulted in shelves being wiped out across the countryPhoto credit: Getty

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Sarah Y. Kim

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