CISE Brand Releases Statement With Call To Action ‘Protect Blacks’

CISE Founder and CEO Blake Van Putten is the mastermind behind building a stronger community chain through his apparel company.

Written in three simple words – “Protecting Blacks”, the CISE wallet is not only a fashion statement in society, but also a meaningful message in response to the murder of George Floyd.

The fashion designer originally created the first batch of “Protect the Negro” t-shirts, as a one-man operation, from his home in Los Angeles.

“I don’t think about it [at first],” said Van Putten Time magazine as part of the TIME100 Talks video. “In the end I just wanted to sell it all and raise money for an organization that is giving back to the community. But it started spreading like wildfire.”


The fashion designer managed to sell out quickly using a heat press. During this time, he is especially grateful for his mother’s support. Thanks to his perseverance, Van Putten was able to raise $500 for Foundation Against Racism—An organization that provides capital organizations to create social change.

The fashion line owned by Blacks became a subsidiary of the creative agency Van Putten.

Various clothing items and accessories have been incorporated, such as the most recognized leather handbag with the inscription ‘Protect Blacks’ and ‘Protect Black Women. ‘ With the brand’s tagline, “Stronger themes for stronger communities” Van Putten prioritizes supporting other organizations.

Soon, they can also donate to Outstanding Women, empowering women through mentoring and networking, accessing invaluable programs, partnerships, and opportunities to participate across multiple platforms and events.

From tote bags to suede and leather wallets, choices are on offer for the brave and daring. According to the company website: “The proceeds from this initiative will be used to help build an organization that helps build the Black dollar. “ CISE Brand Releases Statement With Call To Action ‘Protect Blacks’


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