Ciel Hunter joins the Salt Lake Tribune board of directors as vice president of development

Hunter, who worked at Vice for 14 years, will lead the nonprofit Tribune’s supporter engagement.

(Francisco Kjolseth | The Salt Lake Tribune) Ciel Hunter has been hired as vice president of development at The Salt Lake Tribune. She resigns from the board of The Tribune to take the job.

Ciel Hunter, a 14-year veteran of Vice Media, has resigned from The Salt Lake Tribune’s board of directors to become vice president of development for the nonprofit news organization.

Hunter will primarily focus on The Tribune’s efforts to reach out to philanthropic supporters.

“In practical terms, what that [role] That involves strategy — figuring out our plans and initiatives for long-term funding of The Tribune,” said Hunter, beginning April 17.

Hunter said she wanted the job because she believes in The Tribune’s nonprofit model — one that can be an example for other news organizations.

It’s this connection, being for the community and being supported by it, that excites her about The Tribune, she said.

Hunter said she values ​​her time on The Tribune’s board and learns from other board members. However, she said: “The Board has a very clear area of ​​responsibility where it is not involved in day-to-day operations. … My job [in development] is working for the editorial board and that makes me so excited because I respect the work that comes out every day.”

Hunter has worked in many forms across the media: record labels, live events, TV, digital and print. During her 14 years at Vice Media, she helped establish an in-house agency, managed key commercial partnerships, worked with talent and oversaw editorial, video and social media as Global Head of Content at Vice. More recently, she has worked as a consultant for brands and nonprofits, specializing in brand and content strategy and content finance.

Hunter, a Columbia University graduate student, said her background in journalism should lend itself well to her goals in her new role.

“Nonprofit news is a unique entity, and especially this idea of ​​turning old outlets into nonprofits,” she said.

Lauren Gustus, editor-in-chief of The Tribune, said in an announcement to staff that Hunter is someone “who can think strategically about the many opportunities that there are for potential Tribune supporters to engage with us.”

Gustus cited Hunter’s “experience securing multi-brand support” at Vice as an asset, as well as her time on The Tribune’s board of directors, which “allows us to capitalize on relationships that we already have that we hope will lead to more philanthropic support.” will lead”.

Hunter is from Utah. “I was born and raised here, grew up loving local media and journalism,” she said, adding that she is thrilled to be working for The Tribune.

“I’m really looking forward to working hard to support The Tribune and prove that this model works,” she said.

Justin Scaccy

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