Entertainment

Chris Lamontagne shares advice for creators looking to make money

On December 8, the creator commerce platform Spring (before known as Teespring print-on-demand platform) announced that more than 8 million people are currently using its platform to sell products. Notably, Spring told the Daily Dot that more than 5 million of them have signed up in the past two years.

Following this announcement, we chatted with Spring CEO Chris Lamontagne about the company’s recent changes, his advice for creator monetization, and opinions. ​and his goals for a growing workforce.

Lamontagne started working for Teespring in 2016 and not long after, in 2019, he became Managing director. Lamontagne’s beginnings with the company were focused on the world of print-on-demand; back in 2016, Teespring mainly focused on products like t-shirts and hoodies. Lamontagne told Daily Dot that at the time, he felt that Teespring’s business could grow stronger if it branched out into monetization strategies for creators beyond print.

Rebranding in 2021, Spring begins entering new product categories — accessories, sportswear, and beauty — to reach more of the creator vertical. Most notably, it introduced digital products. “We start with things like courses, tutorials, downloadable coloring books, and photo filters,” says Lamontagne. “Now it has evolved into things like social tokens and NFTs.”

Lamontagne continued, “Creators know what they want to show their fans. We just have to figure out how to do it and support them. What we are increasingly seeing is a combination of physical products and digital products working together. ”

Digital products and industry-specific products aren’t the only developments that Lamontagne said he has pushed. He also said he pushed the company to pursue strong social integrations with platforms like YouTube, Instagram, TikTok, etc. He said he believes monetization tools are most effective when they don’t send followers outside of the social platforms they trust and interact with.

“Fans don’t want to have to click off the site. They want to buy directly on social platforms. That’s really what we’ve focused on,” said Lamontagne.

In addition to advising creators to stay in-app when engaging with fans, Lamontagne offers some other tips for a successful monetization strategy. He recommends creators stick to the professional categories they’re famous for, like beauty, education, cooking, or fitness. “We have a lot of fitness creators who want to produce fitness courses for their fans,” says Lamontagne. “Then maybe you’re selling sports too.”

For creators trying to determine what their audience might like best, Lamontagne has some more advice: Just ask. “It sounds like an odd thing to do, but it’s really community sourcing ideas. Say, “Hey, what do you want from me?” “Lamontagne suggested.

Lamontagne turned to its community to determine the future direction of Spring’s business. He told us he’s reassessed trends over the past two years, in the face of a growing number of creators and the economic impacts of the pandemic.

Many people have give up their jobs this year, perhaps due to family pressure, the closing and opening of businesses, the desire for better working conditions and better pay, as well as experiences related to epidemic change how we see ourselves in relation to our work. Lamontagne said he personally thinks the so-called “Great resignation” Accelerate innovative startups.

“Creators can really represent a major disruption to the workplace as we know it. I think people want to work on their terms. I think it’s an extension of what we’ve driven in the gig economy,” said Lamontagne. “People are saying I want that flexibility, but I also want this creativity. I don’t want to do a dead-end job that makes me feel uncomfortable. I want to use my brain.”

We asked Lamontagne how Spring is shifting its workplace to deal with this disruption. Lamontagne didn’t say much about how Spring’s employees operate, but he did talk about the services Spring wants to offer to creators who are forging their own entrepreneurial path.

Spring is developing “creative spaces” for creators, Lamontagne said. He spoke with us in San Francisco, where Spring recently developed a workspace with both photography and podcast studios that creators can drop by to use.

Lamontagne said he envisions future creative spaces that will harmonize with local communities of creators. In Los Angeles, Lamontagne said that Spring plans to have a gaming studio where creators can go live. In New York, they were looking for a kitchen where creators could shoot cooking videos.

“Where is the office of the creative economy? Is it everyone’s bedroom? It feels like it is. ‘ said Lamontagne. “So how can we give creators space where they can be creative? Our vision is really if we can empower people to work where they want, when they want and how much they want then that is our role in society. ”

However, Spring is not without criticism regarding its social impact. Spring hate speech and trouble policy has been under supervision in the past. The Daily Dot asked Lamontagne how Spring has worked to create a fair and equal foundation in recent years.

In response, Lamontagne said that Spring has been working to develop an internal creator experience team to combat harassment and content policy violations. In addition, it provides creators who have seen massive growth in sales on the platform with a group of strategic partners to consult on arising issues.

Lamontagne also says that Spring works with American Council of Influencers, a membership trade association for prominent influencers in the United States. He says that Spring sees them as thought leaders in the creative space. He says he thinks there’s still a lot of work to be done in building productive and healthy communities of work for creators.

So what’s next for Lamontagne? He said he wants to continue focusing on digital products, especially exploring social tokens, NFTs, and educational materials. He also expressed an interest in improving Spring’s international reach. “One of the great things about online communities is that they are borderless. Our platform needs to be completely borderless,” he said.

Thank you, Chris, for talking to us!

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https://www.dailydot.com/unclick/creator-economy-from-the-inside-spring-chris-lamontagne/ Chris Lamontagne shares advice for creators looking to make money

Mike Sullivan

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