Chipotle Customer Shocked By Viral ‘Keithadilla’ That Costs $16

Professional MMA fighter Keith Lee’s love of scrutinizing and discussing all things food changed the trajectory of his life. The boxer is better known for scrutinizing listings from brand new restaurants (and breathing life into struggling businesses in the process) than blowing people away.

With a whopping 10.9 million followers on TikTok, Lee has become a major marketing player in the food industry and companies have taken notice. One of them is Chipotle, who has teamed up with Lee to officially offer the custom quesadilla order that went viral on TikTok after sharing the hack.

Aptly dubbed “Keithadilla,” its release sparked debate among some of Lee’s fans: Many said the chain had pushed up the price of the item simply because it was associated with Lee’s name. The Daily Dot reached out to Chipotle for comment on these customer claims, to which the brand responded that “the information is incorrect as our quesadilla prices have not changed.”

But now a TikTok user shared a screenshot from an online/app order page featuring the “Keithadilla”. It appears the restaurant priced it at $15.85, or $2.45 more than what other users said it cost during its debut.

@joshacrawf $16??? Adoption. #chipotle #keithleechipotleorder #chipotlequesadillas #keithlee #chipotlehacks #keithadilla #greenscreen ♬ Not me starting a TikTok trend purrrrr – prestonisoverparty

TikTok user Josh Crawford (@joshacrawf) uploaded the screenshot with a text overlay that reads, “THE PRICE OF CHIPOTLE’S NEW QUESADILLAS???” A caption for the clip reads, “$16??? Adoption.”

This isn’t the first time a Chipotle customer has complained about the “Keithadilla” or the franchise’s pricing. Recently, a TikToker slammed a place she was visiting for putting to the side the fajita vegetables that were supposed to be in the quesadilla. Other customers expressed shock at the rising cost of dining out in Chipotle, like one woman who paid $17 for a kid’s meal at the chain.

Chipotle CFO Jack Hartung has been outspoken about the chain’s price hikes, saying in February 2023 that while the company has no plans to continuously raise the prices of its groceries, it hasn’t necessarily taken a vow to keep them from going up .

“We have no plans to repay the menu price increases, but we also have no plans to increase the prices,” he told Yahoo Finance.

Although consumers have suffered a significant setback for the significant price spikes per item in the chain, it doesn’t look like that anger has translated into a drop in sales. In the fourth quarter of 2022, Chipotle earned $2.2 billion, a whopping 11.2% increase compared to the same quarter last year.

It appears that the prices for the “Keithadilla” and the Fajita Quesadilla Hack, which debuted on the same date, may change depending on location. When trying to order from a standalone Chipotle outside of a mall in northern New Jersey, the Daily Dot listed its prices online as $11.50 before tax.

In body image
Keithadilla Chipotle

These price differences are common, according to other TikTok users who have replied to Crawford’s TikTok.

“It’s $11 bffr,” someone said. Another wrote, “Mines 10.85,” while another claimed, “It’s 10 bucks where I am.”

The Daily Dot contacted Josh via TikTok comment and Chipotle via email.


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*Initial publication: March 11, 2023 12:18 pm CST

Jack Alban

Jack Alban is a freelance journalist for the Daily Dot, covering trending human interest/social media stories and real people’s reactions to them. He always tries to incorporate evidence-based studies, current events, and relevant facts to those stories to create your not-so-average viral post.

Jack Alban Chipotle Customer Shocked By Viral ‘Keithadilla’ That Costs $16

Jaclyn Diaz

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