Chinese electric car startup Nio unveils new AR VR glasses on sedans

Nio’s et5 electric sedan will start shipping in September 2022.


BEIJING – China Electric Vehicle Company Nio on Saturday unveiled a new sedan and custom augmented reality (AR) glasses that reduce the need for in-car displays.

Augmented reality is a technology for imposing digital images on the real, physical world. For cars, this technology could allow drivers to see the roadway without having to glance down at the dashboard.

Nio said they have partnered with Chinese augmented reality startup Nreal for the AR glasses that come with its new sedan, the ET5.

The electric vehicle is expected to start shipping in September 2022, with pre-subsidized prices starting at 328,000 yuan ($51,250) for models with batteries. AR glasses are not included and must be purchased separately, according to the company.

Nio CEO William Li announced on December 18, 2021, custom AR glasses manufactured by Chinese startup Nreal.

Evelyn Cheng | CNBC

The ET5 is Nio’s second sedan to hit the market. The company’s first sedan, ET7, was revealed in January with a higher pre-subsidy starting price of 448,000 yuan, but has not started delivery yet.

Deliveries of the ET7 will begin on March 28, 2022, Nio founder, chairman and chief executive William Li said Saturday at the company’s annual “Nio Day” event .

Tesla, BYD, Xpeng and other electric car companies in China have sold sedans that are popular with locals.

Nio said its deliveries rebounded in November from a low of 3,667 vehicles in October, bringing its total for the first 11 months of the year to 80,940. According to the China Tourist Vehicle Association, its ES6 and EC6 SUVs are among the 10 new energy SUVs sold in China between this year and the end of November.

Nio intends to enter Germany

Nio’s ET5 electric sedan offers six interior color options, including seat belts.

Evelyn Cheng | CNBC

Invest in AR / VR

The investment arm of Nio Nio Capital is an investor in Nreal. Custom glass for the ET5 sedan can project an effective screen size of 201 inches at a height of 6 meters, according to a release.

Nio also announced Saturday that it has co-developed virtual reality headsets with Nolo, another Chinese startup backed by Nio Capital. Pricing and other details of availability were not disclosed.

Read more about electric vehicles from CNBC Pro Chinese electric car startup Nio unveils new AR VR glasses on sedans

Sarah Ridley

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