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China’s booming fast-fashion giant Shein is facing dozens of US lawsuits over alleged design theft

In just a few years, Chinese clothing giant Shein has captured the market for bargain-seeking Gen Z shoppers by offering a huge selection of cheap clothes every day. Along the way, it has recorded a long list of complaints of copyright theft from big brands and boutique designers.

Worth more than $100 billion and supported by well-known investors like Sequoia Capital China and General Atlantic, shein — pronounced “she-in” — has seen booming growth. Its appeal includes reduced prices, successful connections with online influencers, and an endlessly refreshing wardrobe with up to 6,000 new items a day.

https://www.marketwatch.com/story/chinas-booming-fast-fashion-giant-shein-faces-dozens-of-u-s-lawsuits-alleging-design-theft-11656886469?rss=1&siteid=rss China’s booming fast-fashion giant Shein is facing dozens of US lawsuits over alleged design theft

Brian Lowry

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