Changes to Google search are coming whether we want them or not

Google held its Search On 2022 event this week, and some new features are being rolled out into a Google product Everyone uses — Google’s data-rich search engines.

Some of these changes look great, e.g. B. Searching pages with the Google translation engine to show more relevant local results in your own language. Some, like the “neighborhood vibes” on Google Maps, look distracting. Others seem trivial, but probably aren’t if we knew how and why the changes were made.

One thing is for sure: Google can’t please everyone. For example, I think that feeling the vibe of a neighborhood based on people who aren’t me and probably don’t share my interests isn’t a great quality. You may feel very differently, but think that being able to use a photo search through Google Lens in a new way is a waste of time. Google must try to please both of us.

Google Search's new forum for feedback.

(Image credit: Google)

Google loves to tinker with search. By search I mean the data and knowledge of what you’re interested in, what’s trending, what’s popular, what we love (and what we hate) and anything else that makes us go to Google when we to search for something. Changes to Google search are coming whether we want them or not

Chris Barrese

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