Canadian Fashion Champion Susan Langdon Given the Order of Canada

“I consider in Canadian style.”

Canadian style champion Susan Langdon has been awarded the Order of Canada, one of many nation’s highest honours. In accordance with a press launch from the governor normal, Langdon, who’s the manager director of Toronto Fashion Incubator (TFI), obtained the award for “her contributions to the style business as an govt, mentor and educator who has positively impacted Canada’s tradition and economic system.”

Langdon has devoted her life to mentoring and supporting Canadian designers, together with among the largest names in Canadian style, like David Dixon. (She was nominated for the Order by Jennifer Ger, founding father of Cunning Originals jewelry, one other certainly one of her mentees.) “I consider in Canadian style,” says Langdon. “I purchase it and I pay full value for it. I inform those who if it’s made-in-Canada, it’s ethically made and high-quality. The designs are world caliber.”

As a former designer herself, Langdon developed relationships with retail consumers each in Canada and internationally, and leverages her expertise to present others a foot within the door. “It actually offers me that very distinctive perspective as a result of I’ve been there, I’ve achieved it,” she says. “I do know what designers must survive and to succeed.”

A few of the hurdles Langdon helps Canadian style designers navigate are elevating capital, stepping into retail shops and discovering devoted customers who’re keen to pay extra for high quality, regionally made objects. “There are only a few angel buyers and monetary backers in Canada who’re keen to place cash behind a style enterprise,” says Langdon. “In case you had $2 million proper now to speculate, the place would you place it to yield the best return in 5 years? Between folks investing in Toronto tech and Toronto actual property, what’s left for style entrepreneurs?”

Since 2018, Langdon has hosted an occasion connecting Canadian designers with big-name British retailers, like Harrods and Selfridges, at Canada Home throughout London Vogue Week. One latest, pre-pandemic occasion noticed Montreal denim firm Yoga Jeans obtain an order for £ 20,000 – a major entry order for an unbiased model.

“Individuals are inquisitive about Canadian style,” she says of the occasion’s success. “They’ve heard good issues about Canadian design, and the royals wearing Canadian helped push it into the highlight. I can’t let you know what number of attendees stated to me afterwards, ‘Wow, I had no concept you had this scope of expertise in Canada. I’m actually impressed.’”

Langdon is a Toronto-born, third-generation Canadian. Members of her Japanese Canadian household have been positioned in prisoner of warfare internment camps in British Columbia throughout World Battle II; her dad and mom, she says, felt ashamed to be labelled “enemies of Canada.” For her to obtain the award, says Langdon, is “really a dream come true.”

“My mom informed me in regards to the Order of Canada after I was a child, and I might simply see the delight in her eyes as she was telling me in regards to the superb new honour Canada had created. Behind my thoughts, I all the time thought what an honour that might be to make my mom so happy with me.” (Due to pandemic restrictions, Langdon has been unable to see her mom, who lives in a long-term-care house, to share the information.)

The Order of Canada ceremony, the place recipients are formally awarded by the governor normal, is on maintain because of the pandemic, however might be held when it’s protected to take action. When requested who she’ll be carrying when she receives the award, Langdon laughs: “Canadian.”

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