Bud Light: Travis Tritt boycotts Anheuser-Busch

Bud Light recently launched a new ad campaign starring trans activist and TikTok star Dylan Mulvaney. Anheuser-Busch has consequently come under fire (literally) from Kid Rock, who expressed his dissatisfaction with the partnership by firing a few rounds into Bud Light cans. Now, Travis Tritt, a Grammy-winning country music star whose commercial and critical heyday came in the ’90s, has joined the conversation.

Yesterday (April 5) Tritt declared on Twitter that he is boycotting Anheuser-Busch, writing: “I will be deleting all Anheuser-Busch products from my Tour Hospitality rider. I know many other artists who are doing the same.” He added, “Other artists who remove Anheuser-Busch products from their Hospitality Rider may not say so publicly for fear of being ridiculed and removed. I’m not that scared.”

He also shared a graphic with a number of Anheuser-Busch brands including Budweiser, Stella Artois, Rolling Rock and many others. He also noted a campaign Jack Daniels had with drag queens.

Tritt later added, “In full disclosure, I was on a Budweiser-sponsored tour in the ’90s. At the time, Anheuser-Busch was American-owned. A great American company, later sold to the Europeans, unrecognizable to the American consumer. Such a shame.”

Speaking of the Mulvaney partnership, a spokesperson for Anheuser-Busch recently said, “Anheuser-Busch is collaborating with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across diverse demographics.”

Jaclyn Diaz

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