Bring muscle to Tabcorp’s turf with the NSW deal

With around 600 New South Wales pubs not having Sky Channel or TAB betting, Whelan argued that partnering with Entain will actually make it more affordable for venues to advertise three racing codes for the first time.

A Tabcorp spokesman said the group was disappointed with the agreement “particularly given that Tabcorp has provided around $50 million in fee relief to NSW pubs to help them cope with the impact of the COVID shutdowns”.

The spokesman also argued that the agreement will increase advertising for gambling in pubs but will do nothing to improve the experience for customers.

Tabcorp dismissed a $3.5 billion takeover attempt by Entain last year. The group is now valued at approximately $2.1 billion. Whether or not Entain returns for another tilt at Tabcorp remains to be seen.

Since the split, Tabcorp has focused on expanding its digital strategy – including launching a new app for its 783,000 active digital customers – and catching up with digital rival Sportsbet, which now controls 50 percent of the local sportsbook market. Bring muscle to Tabcorp’s turf with the NSW deal

Brian Lowry

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