Sales momentum was mainly driven by the company’s entry-level vehicles – the BMW G 310 R and the BMW G 310 GS, which account for almost 90% of annual sales.
BMW Motorrad India has distributed 5000 motorcycles in our market, achieving the highest sales ever in the Indian market. The company has also indicated that it will achieve annual sales growth (YoY) of more than 100% in India by calendar year 2021. Sales momentum is mainly driven by the company’s input product line – BMW G 310 R and BMW G 310 GS motorcycles account for nearly 90% of annual sales.
Vikram Pawah, President – BMW Group India said, “Since its founding, BMW Motorrad has redefined the premium motorcycle landscape in India with a dynamic range of products and a unique driving experience. 2021 has been an extraordinary year for BMW Motorrad in India. Despite the ups and downs in the two-wheeler industry, we have performed well and achieved exponential growth. We will continue to respond. purists while at the same time fulfilling the aspirations of a new segment of the brand’s fans who want to enter the world of Motorrad.We remain committed to our efforts to excite riding enthusiasts with new launches and curated experiences that truly reflect our motto of ‘Make Life a Ride’.”
The company also says a host of new product launches including the BMW C 400 GT, BMW R 1250 GS and BMW R 1250 GS Adventure, BMW R nine T and BMW R nine T Scrambler, BMW S 1000 R, BMW M complete The all-new 1000 RR and BMW R 18 Classic have also helped the company build its brand value. Subsequently, BMW Financial Services India with its easy financing solutions acted as a catalyst in expanding BMW Motorrad’s footprint in India.
https://www.carandbike.com/news/bmw-motorrad-clocks-highest-sales-in-india-2650983 BMW Motorrad Watches Highest Sales in India