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Black Seattle singer performs Nordstrom’s first authorized holiday song

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The energetic voice behind Nordstrom’s first authorized holiday The song claims to be the national anthem artist Shaina Shepherd.

On December 3, the Shepherd opened its doors to John Legend in A Legendary Vacation: Nordstrom Introduces John Legend in Concert at NYC Flagship, supposedly with a gorgeous leather ensemble paired with an Alexander McQueen Anemone Print Faille Dress.

Based on Freak Out record, “Shepherd’s dynamic vocals combine the power of stage with the tender introspection of American folk music in a commitment that every song, story, and note is real, alive, and present. in.”

Nordstrom authorized the song as part of it Make the holiday fun campaign. It was released in November with Sub Pop recordings. This marks the first time that a tone has accompanied Nordstrom’s always-anticipated holiday campaign. “We believe this music conveys comfort and calm about how Nordstrom can make you feel by caring about you, appreciating you, helping you feel good,” said one. Press Release.

Have inspiration from Nina Simone’s Committed to representing the times, Shepherd intentionally conveys pivotal moments in human history through heartfelt stories of love, loss, and personal power.

As she describes her experience, Shepherd reminisces about what happened during Christmas time in Nordstrom as a child. “In Seattle, they have this very big and iconic ceremony every year, and I would go there just to see Santa when I visit my mom,” she said. As she matures, she becomes intrigued in buying beautiful things for herself. She said, “Nordstrom is a place where if I want to feel beautiful and beautiful, I’ll find something special.”

Shepherd is committed to highlighting the power of music to inspire solidarity with this dynamic partnership with Nordstrom.

“I am honored, and more than that, I feel glazed,” she said. “I really want it [the song] to be successful. I wanted this to be a show to help other artists like me because Seattle is such a hard to reach place for people, you know? It’s really the bigger voices, the corporations and the companies that have big influence outside of the city. So for Nordstrom to work with me and see something in my art that they think fits their brand — I just look forward to the next person coming in and doing this work,” Shepherd said. .

The campaign will help fund all resources for women of color like Sheperd to pursue their musical dreams.

All proceeds from the electrifying song will benefit Africatown Seattle and can be found on digital platforms.

https://www.blackenterprise.com/black-seattle-vocalist-performs-first-ever-nordstrom-commissioned-holiday-song/ Black Seattle singer performs Nordstrom’s first authorized holiday song

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