Tech

Billie Faiers and Chet Johnson are named and shamed on influencers’ ‘Naughty List’ for ads on Instagram

BILLIE Faiers and Chet Johnson have been rebuffed for “routinely” failing to tell millions of followers their posts are advertisements.

The two are the latest big names to join the UK’s official names and infamy list, alongside Charlotte Crosby and Scotty T.

Billie has

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Billie has “routinely” failed to clearly disclose ads on Instagram, ASA saysPhoto credit: Instagram
Ex on the Beach star Chet is also named

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Ex on the Beach star Chet is also namedCredit: chet_sket/Instagram

Billie, 32, and Chet, 31, have been placed under “enhanced spot checks” for violating advertising rules.

Influencers should make it clear to users with #ad in the caption if they are promoting something online.

Advertising watchdog ASA keeps tabs on stars to check if they’re candid on social media posts.

Those who continue to hide that their content is actually an ad face further sanctions.

Officials will even set up their own ads, naming and shaming those caught on Instagram.

“We have already imposed this sanction on a small handful of non-compliant influencers,” an ASA representative told The Sun.

“It has worked.

“We initiated this sanction against seven influencers, six of whom later joined.

“We’re watching the rest closely.”

Stars TOWIE and Ex on the Beach join five others.

X Factor and Get Me Out of Here! Runner-up Jake Quickenden joined in early May.

Charlotte Dawson was hired in April, after Charlotte Crosby in March.

Tyne-Lexy Clarson and Scotty T have been stalked since December.

Only after three months of proper disclosure of ads will they be removed from the list.

Billie Faiers has 2.5 million followers

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Billie Faiers has 2.5 million followersPhoto credit: Instagram
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https://www.the-sun.com/tech/5498638/billie-faiers-chet-johnson-instagram-ads-asa-break-rules/ Billie Faiers and Chet Johnson are named and shamed on influencers’ ‘Naughty List’ for ads on Instagram

Chris Barrese

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