Earlier this year, Bella Hadid was 3D scanned to create her CY-B3LLA series of NFTs, which sent 11,111 digital versions of herself throughout the metaverse.
On Friday, the model walked a catwalk in Paris wearing only a thong and entered a podium, where two men sprayed her with a chemical solution and gradually covered her naked body with a layer of white. Welcome to the world’s first live-action spray dress.
Technology and fashion have always been restless bedfellows, but if anyone can make science sexy, it’s Coperni designers Arnaud Vaillant and Sébastien Meyer, who teamed up with Dr. Manel Torres, inventor of the spray-on fabric, for the performance.
The geekery didn’t end there. The designers captured video of a blooming flower and used it to print layers onto lenticular fabric to create a hologram. Dresses made from the fabric appeared in the collection and on Kylie Jenner, who sat in the front row.
Backstage before the show, the couple, finishing each other’s sentences, said, “It pays homage to women in general and the evolution of morphology and the body over the centuries.”
A jacket clipped to the back of a dress subtly nods to the crinolines of the past, but Vaillant and Meyer are clearly more interested in the future. Outfits with boxy power shoulders were inspired by the blocky avatars on the gaming platform Roblox, while a fitted dress with a slit neckline was a nod to the woman in the red dress in The Matrix.
Aside from all the sci-fi stuff, there was plenty of wearable clothing in the range, reviewing this season’s trend for boudoir styles, with outfits like negligees pulled diagonally over one shoulder and stunning tailored pants paired with cropped versions of the bomber jacket, the trench coat and the corduroy jacket.
Following the success of their blown glass Swipe handbag last season, Arnaud and Vaillant envisioned a version made from a kilogram of 18k gold, which will be melted down after the show. Likewise, Hadid’s dress can be dissolved and the material reused.
“You can redesign a dress endlessly,” Meyer marveled. Will clothes ever come out of a can? Will textile recycling take on a whole new meaning? Aside from the wow factor of seeing Hadid walk the runway in her instant dress, the show raised all sorts of intriguing questions about how technology will change the way we interact not just in the virtual world, but dress in real life too.
https://wwd.com/runway/spring-2023/paris/coperni/review/ Bella Hadid sprayed in a dress at The Coperni Show – WWD