BCCI parts ways with IMG, ends IPL’s 13-year journey with UK firm | Cricket News

MUMBAI: The International Management Group’s (IMG) 13-year-long partnership with the BCCI and the Indian Premier League (IPL) ended this week after the cricket board wrote to the UK-based occasions firm, formally conveying that the time has come to half methods.
Introduced on board in 2007-08 by the BCCI to professionally run the IPL on the traces of any world class sporting occasion all over the world, the IMG had been integral to the T20 league by means of all these years.
“The BCCI has, over time, gained wealthy expertise in operating the league and is well-equipped to place in place a world class crew to run the present. Proper now, all we will say is that the partnership with IMG has run its course,” high sources advised TOI.
Retained by means of a five-year deal in 2017, after an preliminary 10 years of being on board, the occasions firm had two extra years left to go for the contract to finish earlier than the premature exit got here lower than 4 days in the past.
With former BCCI vice-president – and later IPL commissioner – Lalit Modi on the helm, the IMG boarded the T20 league wagon since its inception in 2007-08, signing an annual Rs 27 crore deal for a interval of 10 years.
In 2009, when the IPL received shifted to South Africa – owing to the final elections in India – the BCCI, once more with Modi on the forefront, determined to hike IMG’s annual contract to Rs 33 crore earlier than remodeling it again to Rs 28 crore per yr.
In 2017, the BCCI gave IMG a 40% hike whereas renewing the deal for an additional 5 years (including approx. Rs 12 cr per yr to the kitty).
IMG’s senior vice-president and advertising and marketing head Catherine Simpson had give up her place final month and people within the know say “the writing was on the wall ever since her exit”.
Simpson is learnt to have give up the corporate owing to her variations with the BCCI which had been rising steadfastly over time.
Senior executives resembling Andrew Wildblood – who was on the forefront of the partnership in 2007-08 with Modi on the helm; Peter Griffith – who give up IMG and the BCCI-IPL set-up in 2015 to hitch the US-based Nationwide Soccer League (NFL) as its chief working officer; John Loffhagen – a senior lawyer with expertise in sports activities occasions, who now works as an unbiased marketing consultant; and Simpson – the most recent among the many executives who labored with the IPL have all left the constructing now.
“Relationships stored swinging from candy to bitter now and again, like several skilled set-up. These had been certified people, however each journey has to come back to an finish. This one has additionally reached its conclusion,” is how BCCI sources put it.
In 2010, on the time when the BCCI was busy terminating Modi from the ecosystem and the IPL, IMG’s position – underneath Wildblood – too had remained underneath the scanner, notably for the hefty payment that the cricket board was paying the UK-based firm.
“At the moment, renegotiations occurred, and IMG stayed,” recollects a former BCCI office-bearer.
Now, the board is trying to put in place a crew of certified executives to run the present because the 14th version of the IPL attracts close to. “There’s ample time.
Issues will work out simply the identical,” sources added.

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