A British Columbia law student and her mother use fashion to help the people of Ukraine suffering from the Russian invasion, selling a special line of sweatshirts that proved an instant hit.
Madison and Lisa Fleischer, co-owners of X-Treme Clothing Boutique in Tsawwassen, BC, launched the “Slava Sweatshirts” line shortly after the war began.
They said they were inspired by Ukrainian President Volodymyr Zelenskyy’s daily video addresses to the nation, some of which were filmed on the streets of Kyiv despite threats of Russian attacks.
“He’s so brave, and people are so brave, and we’re cut off from that stock,” said Lisa, whose family has ties to the western Ukrainian city of Lviv. “So we will help.”
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It was Zelenskyi’s farewell at the end of those videos – “Slava Ukraini” or “Honour of Ukraine” – that triggered Madison’s first design.
Future designs would include one inspired by the alleged last words of Ukrainian soldiers to a Russian naval ship attacking Snake Island early in the war: “Russian warship, get out yourself.”
Another design calls for “Fight like a Ukrainian” with a tractor towing a tank.
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Apart from printing and manufacturing costs, all proceeds from the sale of the shirts and other items will go to the Ukrainian Humanitarian Crisis Appeal and the National Bank of Ukraine.
“I thought maybe I should put together a few designs and see what happens when there’s demand,” Madison said.
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Sales began within weeks, making it difficult for the Fleischers to keep up with all the orders pouring in from around the world. The line has already raised thousands of dollars for their cause.
Sales were also up after X-Treme Clothing Boutique started selling them in-store just over a week ago.
“To be honest, I don’t think it’s come across quite right yet,” Madison said.
“The biggest thing is just to talk more about the matter.”
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The duo keeps production costs down by holding an open call for printers to get the most money out of each donation order.
“The better prices we can get, the more we can give,” Lisa said.
“We will do everything to bring money to Ukraine.”
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https://globalnews.ca/news/8716793/ukraine-war-slava-sweatshirts/ BC law student launches clothing line ‘Slava Sweatshirts’ to raise money for Ukraine