Australian cricket battle for $42m World Cup win
In late February, Cricket Australia announced that around 2.4 million viewers watched cricket in Australia over the summer, including the World Cup. This has been described as a record attendance, surpassing 2.35 million in 2017-18, although the summer of 2014-15, which also hosted a World Cup, brought back more than 2.5 million total viewers.
“After two challenging seasons due to the pandemic, we are absolutely delighted that more fans than ever have attended cricket matches this season,” said Nick Hockley, Chief Executive of Cricket Australia.
“This record-breaking 2022-23 season reflects the support for the T20 World Cup, the performances of Australia’s women’s and men’s teams and the popularity of the Big Bash Leagues. These numbers show the passion of cricket fans of all ages and the tremendous reach the game enjoys as our national sport.
Cricket Australia CEO Nick Hockley, Seven’s sporting director Lewis Martin, commentator Adam Gilchrist and Foxtel boss Patrick Delany at the SCG to announce the $1.5 billion broadcasting rights deal.Credit:Brook Mitchell
“With the Future Tours program and long-term partnerships with broadcasters Foxtel Group and Seven West Media, we are more focused than ever on delivering brilliant experiences for fans in 2023-24 and beyond.”
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Mike Baird, the former Prime Minister of New South Wales who is now chairman of Cricket Australia, has stressed transparency and partnership between all parties in cricket after a number of years of mutual feuds which saw predecessors David Peever and Earl Eddings bitterly depart.
Baird was appointed in December to replace Lachlan Henderson, who had more heartily stepped down following his move to Perth to take up a new role as chief executive of the non-profit healthcare fund HBF. Henderson has stayed on as director.
Discussions about the financial prospects for cricket over the next five years have run parallel to discussions about test venues for next summer and also wage talks between the Australian Cricketers Association and Cricket Australia.
At the same time, the ICC will meet to discuss how a $3 billion deal for India rights to global events should be shared among members. Former interim chairman Richard Freudenstein will be representing Cricket Australia remotely at this week’s meeting.
https://www.smh.com.au/sport/cricket/42-million-fight-australian-cricket-s-battle-over-world-cup-profit-20230314-p5crsj.html?ref=rss&utm_medium=rss&utm_source=rss_sport Australian cricket battle for $42m World Cup win
