As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry (Sahil Patel/Wall Street Journal)




Sahil Patel / Wall Street Journal:

As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry  —  Marketers hope to avoid the mistakes made by the broader online ad industry  —  Advertisers entering the burgeoning medium of streaming TV …





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