APPLE’s strict rules against apps tracking you may not be working as well as we all thought.
The tech giant introduced tough restrictions last year that have hit companies like Facebook and Google hard.
This meant that any app you install on the iPhone would have to ask permission to track your activity on other apps – which are mainly used for targeted advertising.
They also had to provide so-called “nutrition privacy labels,” which state in advance on the app store what kind of data they’re sucking up.
However, experts claim that there are loopholes for the big guns to exploit, which actually “amplifies” their power.
This includes the use of IP addresses and the login functionality provided in apps.
“Our results suggest that tracking companies, especially larger ones with access to large first-party repositories, are still tracking users behind the scenes,” warn researchers at the University of Oxford.
“While potentially increasing transparency and consumer choice, nutritional privacy labels on iOS are sometimes inaccurate and can therefore be misleading and give consumers a false sense of security.
“As long as the labels remain imprecise, they appear to primarily serve Apple’s advertising and marketing strategy around privacy.”
Of the apps examined, a fifth said they did not collect any data from users.
But researchers say many were not telling the truth.
Eight out of ten of them contained at least one tracker library.
Despite all of that, they believe Apple’s new policies “largely live up to their promises to make tracking more difficult overall.”
Apple was contacted by The Sun for comment.
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https://www.the-sun.com/tech/5152219/iphone-apps-track-you-att-loopholes/ Apps on iPhone can track you secretly