Business

AppLovin stock soars more than 20% as executives consider selling one company while the other finds new gear

AppLovin Inc. shares rallied in Wednesday’s extended session after the app monetization company’s executives said they expect to earn about $2 billion from their software business alone in 2023 and could sell their app business.

AppLovin APP,
-5.90%
Stocks that were halted for trading just after the market closed rose as much as 50% at one point after earnings results were announced, and were last up about 27% in the extended session.

Based in Palo Alto, California, the company provides marketing, monetization, and analytics software that helps app developers grow their businesses, similar to Unity Software Inc. U.
-37.05%
sold to video game manufacturers. It also owns a portfolio of more than 200 free-to-play mobile games, part of a deal executives want to structurally separate from the software business and review what Wednesday “could result in retaining, restructuring or selling certain assets, or no change at all.” on our apps portfolio.”

“Given our recent outperformance of our technology, the current size of our software platform and the immense reach of our MAX solution, we can significantly reduce our dependency on our apps’ data,” the company said in its shareholder letter. “That’s why we decided to run our apps business as a standalone business rather than as a strategically integrated asset.”

The bullish color for the software business contrasts with Unity, which reported late Tuesday. Unity’s stock was devastated on Wednesday, losing more than a third of its value after it uncovered a flaw in its ad targeting tool that used inaccurate data from an end user’s engagement and platform performance data. Unity’s ad targeting and monetization service appeared to be able to bypass Apple Inc.’s AAPL,
-5.18%
Opting out of using Identifier for Advertisers or IDFA in its privacy update, a change that has stirred up online advertising companies like Meta Platforms Inc.’s FB,
-4.51%
Facebook.

Additionally, AppLovin said its board of directors has approved a $750 million share repurchase for the company. Shares ended the regular session down 5.9% at $27.28, down 76% from their record closing high of $114.85 on Nov. 11. Shares traded at $80 when the company went public on April 15, but closed down nearly 20% on its debut.

AppLovin expects software platform revenue of $1.14 billion to $1.29 billion in 2022, up from $674 million in 2021 and revenue of about $2 billion in 2023. Analysts polled by FactSet expect $1.44 billion in 2022 and $2.05 billion in 2023.

The company now expects full-year sales to be between $3.14 billion and $3.44 billion, while The Street expects $3.69 billion.

Shares fell last quarter as the company issued 2022 guidance that disappointed Wall Street and called for full-year sales of between $3.55 billion and $3.85 billion, while analysts were expecting $3.83 billion at the time. dollars on the lookout.

AppLovin on Wednesday reported a loss of $115 million, or 31 cents a share, for the first quarter, compared to a loss of $10.5 million, or 5 cents a share, in the year-ago period. The company did not disclose adjusted earnings per share numbers.

The company reported revenue of $625.4 million — or $835 million including $210 million in one-time publisher bonuses — compared to revenue of $604 million in the same quarter last year.

Analysts polled by FactSet had forecast earnings of 4 cents a share on sales of $815 million.

Read: AppLovin’s IPO: 5 Things to Know About the Nearly $30 Billion Software Company

In April, AppLovin added streaming video company Wurl in a $430 million cash and stock buyout after acquiring app monetization company MoPub in a $1.05 billion deal January 3rdand its $1 billion acquisition of the German mobile app measurement and marketing company a year ago.

https://www.marketwatch.com/story/applovin-stock-jumps-more-than-20-as-execs-consider-selling-one-business-as-the-other-finds-a-new-gear-11652306717?rss=1&siteid=rss AppLovin stock soars more than 20% as executives consider selling one company while the other finds new gear

Brian Lowry

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