Apartment complex tries to publicly shame units that don’t rent

A video showing a Florida landlord publicly shaming condo units that don’t earn rent recently went viral after it was posted on TikTok.

The original video, posted on Facebook by Patron Urbaez, also went viral and was shared over 1.4,000 times. When the video was reposted to TikTok by user @therichexperince, it similarly went viral, racking up over 2 million views in less than a day.

@therichexperince I AM DEAD 👏🏾😭😭😭😭 would be pisseeddd 😭😭😭😭 #fyp #funny ♬ original sound – тнerιcнeхperιnce💫

“Embarrassing! Not only do they have the stickers with the rent due sign, but they also tell you which apartment hasn’t been paid,” says one person in the video.

The video shows a large red sign reading “RENT IS DUE” accompanied by a second sign with a series of numbers. Some numbers are circled in red, which appears to indicate non-payment.

On Facebook, Urbaez states that it is a portside complex in Florida.

Initially, users joked about the sign.

“The row that pays first should get a pizza party,” commented one.

“Yeah ok I’d be out there with a marker covering mine,” wrote another user.

“When the teacher posts test results for everyone to see,” added a third commenter.

However, the comments section quickly turned into sympathy for those who can’t pay rent and are now being shamed for it.

Late rent payments are incredibly common in the United States. According to a 2020 report by the Center on Budget and Policy Priorities, “An estimated 1 in 4 renters with children lived in a household that was in arrears on their rent.”

Additionally, the same report said that “one in six adult renters — or 17 percent — reported living in a household that did not collect rent.” It has also been found that residents of color are more likely to be unable to pay rent than their white counterparts.

This data does not take into account landlord issues, which many were quick to point out in comments.

“Also put a sign with all the repairs, maintenance and everything they haven’t done yet,” urged one user. “Blow them up too!!!”

“It’s like a small invasion of privacy. Even if I paid my rent, I would stand up for others,” said another.

“You all act like people don’t want to pay it… You all understand that people are fighting… right?” a third questioned.

The Daily Dot reached out to Urbaez via Facebook.


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*Initial publication: May 23, 2022 at 8:37 am CDT

Braden Bjella

Braden Bjella is a culture writer. His work can be found in Mixmag, Electronic Beats, Schön! magazine and more.

Braden Bjella

https://www.dailydot.com/irl/apartment-complex-shames-renters-who-dont-pay/ Apartment complex tries to publicly shame units that don’t rent

Jaclyn Diaz

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