Anger when Jersey swab test campaign ad fails to mention women

Jennie Murray

Former Woman’s Hour host Jenni Murray slammed the ad, which was seen on social media (Image: Delivered)

A cervical screening campaign in Jersey was criticized for a tweet targeting transgender men and people of the fluid gender – but making no mention of women.

The ad for free swab tests has been viewed more than 3 million times since it was tweeted by the island’s government. It reads, “If you are a transgender male, gender non-conforming person or woman assigned at birth and have a cervix, you can book your free cervical screening today.”

One of those who responded was ex-BBC Woman’s Hour host Jenni Murray, who wrote: “Could have mentioned women right? We must stop this ridiculous determination to wipe ourselves out.”

The tweet featured the head of the Channel Islands equality organization Liberate, Vic Tanner Davy, a transgender man with a cervix.

He said it reflects “a small demographic that really needs this message,” but added, “It’s really important when we’re talking about women’s issues that we use the word ‘woman’ because women are a minority.”

Jersey public health chief Prof Peter Bradley said it was part of a campaign “which involves targeted messaging”.

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Justin Scaccy

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